Tourism and events are vital to the NSW visitor economy, contributing billions in revenue and supporting tens of thousands of jobs throughout the state.

Getting the right information is an important first step in formulating a successful tourism strategy. Knowing who is coming to your area, why they are coming and what they are doing when they get there is essential. It can help you to improve the visitor experience, target your marketing activities, and make your destination more successful.

Destination NSW is the lead provider in NSW of the latest statistical data and analysis to assist the tourism industry. Our website features the facts, figures and insights to help you understand the latest trends in domestic and international visitor arrivals to NSW.

Comprehensive reports profile visitor patterns and impacts for NSW and Sydney. Additional research reports examine a broad range of consumer and industry topics including market segments, consumer behaviour, profiles of source markets, aviation and transport, infrastructure and economic impacts and employment.

The Destination NSW Research & Reporting team is committed to providing quality service and insights to NSW visitor economy businesses.