About
The Visitor Economy of NSW depends heavily on tourism and events, which generate billions of income and sustain tens of thousands of employment across the state.
Obtaining the necessary information is a crucial first step in developing a winning tourism plan. It is crucial to know who is visiting your region, why they are visiting, and what they plan to do when they arrive. It can assist you in enhancing the experience of visitors, focusing your marketing efforts, and increasing the success of your location.
Destination NSW is committed to providing up-to-date data to assist your businesses. Our website features a verity of figures to help you understand the latest development in domestic and international visitations to NSW by different regions with additional insights outlining a broad range of consumer and industry topics such as accommodation, aviation, economic impacts and employment.