Maitland and surrounds set to be showcased Australia-wide this weekend

Minister for Tourism Stuart Ayres today announced the sensational landscapes of the Maitland will be broadcast live into the homes of Australian viewers this weekend, as Channel Seven’s national breakfast program Sunrise takes to the road to explore regional NSW.

9 August 2019

Australian TV personality and presenter James Tobin will be broadcasting the weather live from multiple locations across the region, whilst exploring the incredible offerings of the towns along the way.

Filming this Sunday, Australia will get to know the locals through exploring a range of the town’s most iconic events and attractions, including the upcoming Maitland Aroma Festival, where viewers will be able to ward off the winter chill with a taste of the best local coffee roasters and delectable chocolates on offer in the region.

James is also set to experience the true diversity of the area, from spending time at the award winning luxury chocolatiers, Myrtle & Pepper, hunting down ghosts at the Maitland Goal to exploring the heritage buildings and history of the neighbouring town of Morpeth.

Minister Ayres said the filming opportunity was secured by the NSW Government’s tourism and major events agency, Destination NSW and supports NSW Government’s strategy to triple overnight visitor expenditure in NSW by 2030 in action.

“Once again our State remains at the forefront of tourism in Australia and this initiative shows that the NSW Government continues to work tirelessly to keep the spotlight on our incredible rural and regional destinations and its residents,” Mr Ayres said. 

“Whether it’s meeting some of NSW’s local producers or learning about the incredible history of our regional areas, hosting Weekend Sunrise in Maitland should inspire many viewers to book their next trip to our wonderful region.” 

Weekend Sunrise airs live, nationally from 7am on Saturday and Sundays on Channel Seven. 

For more information on Maitland and the surrounding regions, go to

Media: Jenna Campbell,

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