The campaign by Destination NSW, the Government’s tourism and major events agency and Qantas Holidays [part of Jetset Travelworld Group (JTG)], features travel packages to Sydney and enjoy exclusive events such as the rugby league double State of Origin, the Bledisloe Cup, the Blue Man Group, Australian Garden Show Sydney, the rugby touring British and Irish Lions, the special NSW only football Australia v Manchester United, the Sydney moderns: art for a new world.
“Sydney is a fantastic winter playground of events and attractions, so it is great to see the travel industry working with Destination NSW to bring more visitors from around Australia to the harbour city and surrounding regions, to experience some of our leading events,” said Mr Souris.
The new $400,000 campaign, which includes radio, print and digital media, builds on the already successful ‘Love Every Second’ in Sydney campaign and aims to drive bookings during July, August and early September. It will appear in Melbourne, Brisbane, Canberra, Gold Coast, Perth and regional Queensland.
“Winter is a great time to explore Sydney and its surrounding regions and take in one of our great events, whether it’s sports, arts or lifestyle,” Mr Souris said.
Destination NSW CEO Sandra Chipchase said: “Working with JTG and Qantas Holidays means we are able to not only offer visitors great value packages, but increase the number of overnight visitors to NSW and the economic contribution they make to our State. With the great packages on offer to some of the great events on the NSW Events Calendar, there’s never been a better time to book a short break in Sydney.”
Download a PDF version of this media release (PDF – 527.4 KB)