ANZ data shows strong growth in Australians choosing the gift of shared experiences for Mother's Day.
Despite rising living costs and higher interest rates, Australian mums are set to be spoiled this Mother’s Day weekend as ANZ reveals customer spending remains resilient.
ANZ data shows customers spent $592 million nationwide over the Mother’s Day weekend last year, exceeding projections and rising 6.6 per cent on 2024 spending ($555 million).
Dining out proved the most popular way to celebrate with $83 million spent at cafes, restaurants and on takeaway, up 10.16 per cent year-on-year. Demand for travel services also surged, up 15 per cent year-on-year.
ANZ Managing Director, Data and Analytics Joanna Gurry said:
"Even amid low consumer confidence, the data is clear: Aussies love to spoil mum.
"Mother’s Day remains a key moment on the retail calendar, with customers showing their appreciation through both traditional gifts and shared experiences.
“The data reveals solid year-on-year growth across multiple categories, highlighting that Australians are celebrating mum by dining out as well as purchasing jewellery and flowers.
"Each of these categories see a clear uplift compared to a normal weekend, delivering a welcome boost for local businesses across the country.”
Figures based on ANZ Debit & Credit Card Spend (Domestic & International). Normal weekend spend is calculated as the average of the two weekends in May following Mother’s Day.
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