Taking visitors on a journey beyond the typical paths, Business Events Sydney (BESydney) has launched a new corporate and incentive campaign called “The Sydney Series: Beyond the Icons”.
The initiative invites incentive travellers to discover a different side to Sydney and embark on fresh and exciting local experiences. Targeted primarily at BESydney’s key Asian markets, the campaign inspires delegates to uncover unique experiences within the city.
The campaign’s video series focuses on four of Sydney’s leading experience providers. They share their local knowledge, specialist expertise and their Sydney story to create a blended narrative of the city’s unique melting pot of ideas and cultures. Their stories encourage delegates to discover some of the unique, multicultural neighbourhoods and experiences across Sydney.
BESydney CEO Lyn Lewis-Smith said: “‘The Sydney Series: Beyond the Icons’ is our guide for delegates who enjoy the road less travelled and want to experience something new and exciting in Sydney. Our city is brimming with events and experiences that are geared towards visitors and locals alike, and we want delegates who come to our city to feel at home and enjoy our warm Aussie welcome.”
“Take in new perspectives of the city’s icons, whether that’s having a bird’s eye view of the city atop the Harbour Bridge or see the sails of the Opera House lit up with spectacular digital artwork during VIVID. Embark on a culinary journey across Sydney from the Asian street food stalls of Spice Alley to the outskirts of the city along the Hawkesbury River for the freshest seafood.”
The series features:
Rakesh Pillai, International Convention Centre (ICC) SydneyExecutive Chef, can be found curating a fine dining experience for thousands of delegates or an intimate VIP gathering. The key for Chef Pillai is using locally sourced ingredients. Chef Pillai takes inspiration from Sydney’s South Asian community, blending his love of home cooking and native Australian ingredients to create a story with his dishes that leave delegates wanting more.
Gill Minervini, VIVID Sydney Festival Director speaks on her version of Sydney as being a trip to suburbs such as Newtown and Surry Hills, where you can experience unforgettable dining and local performances in trendy and artistic neighbourhoods. Vivid Sydney, already a huge tourist attraction, could transform the way visitors experience the “low season” in Sydney. As the locals wind down for the city’s mild winter months, this celebration of art and technology illuminates the city indoors and out every night.
Kyle Ivey, BridgeClimb Sydney Indigenous Climb Leader (pictured main) guides climbers atop the iconic Sydney Harbour Bridge, sharing ancient insights into the spectacular natural and urban landscapes that spread for miles around you. BridgeClimb Sydney takes delegates on a unique journey with stories of Australia’s First Nation’s people and their Sydney history. Kyle speaks on his appreciation of the lesser-known Sydney and how he likes doing a First Nation’s walking tour of The Rocks with his visitors.
Sheridan Beaumont, Founder of Sydney Oyster Farm Tours, is an agritourism innovator. Less than an hour from Sydney’s CBD, her tours offer delegates an opportunity to experience a day-in-the-life-of an oyster farmer and sample fresh produce that finds its way to the tables of Sydney’s finest restaurants.
Hear from our Sydney experts and learn about the amazing experiences that can make your next incentive trip unforgettable. Watch our video here.
“The Sydney Series: Beyond the Icons” campaign launches on Monday 28th April. Our digital story will run for six months, targeting audiences in our fast-emerging Indian market and established China market. More information on the campaign can be found here.
