The NSW Government established six Destination Networks in 2016, following a review of regional tourism, to improve regional stakeholder engagement and better support the visitor economy of regional NSW.
Destination Networks coordinate destination management and work closely with local government, tourism organisations and operators. They are also responsible for implementing their region’s Destination Management Plan.
In November 2021, the NSW Government announced changes to the Destination Network structure to ensure the continued success of the state’s regional visitor economy and deliver more resources and support.
Changes to the Destination Network structure took effect from 1 July 2022 and included:
- A new Destination Network for Central West NSW to increase resources for well-established visitor destinations including Bathurst, Orange and Mudgee
- Aligning Destination Sydney Surrounds North and Destination Sydney Surrounds South boundaries with Western Parkland City.
The changes support the NSW Government’s vision to make NSW the premier visitor economy of the Asia-Pacific and contribute to the goal of $25 billion in regional visitor expenditure and $65 billion in total visitor expenditure by 2030.
Destination Management Plans
The NSW Government has released seven new Destination Management Plans (DMPs) to foster the growth of the state’s regional visitor economy through to 2030.
The DMPs highlight the unique strengths of each region and include targeted actions for government and industry collaboration to facilitate increased visitation and visitor spend.
The DMPs were developed by the state’s seven Destination Networks in consultation with businesses, community stakeholders and government agencies.
Each DMP outlines the region’s target markets and visitor profiles, research insights, strategic objectives, unique positioning and key infrastructure projects that have the potential to influence the visitor economy.
For more information on each DMP, visit the Destination Network websites listed below.