Skip to main content
InsightsInternational statisticsInternational market profiles

International market profiles

Visitors from 17 key countries and regions account for more than 80% of all international visitors to NSW and total international visitor expenditure.

International market profiles

Find the latest data on performance by country and purpose, places international visitors visited in NSW and expenditure.

Latest releases:

  • Canada visitor profile: YE June 2026
  • China visitor profile: YE June 2026
  • France visitor profile: YE June 2026
  • Germany visitor profile: YE June 2026
  • Hong Kong visitor profile: YE June 2026
  • India visitor profile: YE June 2026
  • Indonesia visitor profile: YE June 2026
  • Japan visitor profile: YE June 2026
  • Malaysia visitor profile: YE June 2026
  • New Zealand visitor profile: YE June 2026
  • Philippines visitor profile: YE June 2026
  • Singapore visitor profile: YE June 2026
  • South Korea visitor profile: YE June 2026
  • Taiwan visitor profile: YE June 2026
  • UK visitor profile: YE June 2026
  • United States visitor profile: YE June 2026
  • Vietnam visitor profile: YE June 2026

International market time series

Explore how visitation, visitor nights and expenditure have changed over time.

Latest releases:

  • Canada time series: YE December 2025
  • China time series: YE December 2025
  • France time series: YE December 2025
  • Germany time series: YE December 2025
  • Hong Kong time series: YE December 2025
  • India time series: YE December 2025
  • Indonesia time series: YE December 2025
  • Japan time series: YE December 2025
  • Malaysia time series: YE December 2025
  • New Zealand time series: YE December 2025
  • Philippines Time series: YE December 2025
  • Singapore time series: YE December 2025
  • South Korea time series: YE December 2025
  • Taiwan time series: YE December 2025
  • UK time series: YE December 2025
  • United States time series: YE December 2025
  • Vietnam time series: YE December 2025

Resources

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.