Destination Research

24 July 2012

Destination NSW conducts destination-specific research, mostly in partnership with Tourism Research Australia (TRA).

TRA manages the Destination Research program with input from State Tourism Organisations. The program provides strategic insights and research to inform policy development, marketing campaigns, product development and to identify best areas for investing resources.

The program is focused on Strategic Research projects. In the past, the program also included Visitor Profile and Satisfaction projects.

Strategic Research

The Beach, Bush and Beyond: Understanding Regional Dispersal of Australian tourists October 2019 (PDF 1 mb)
Technology Disruptors in Tourism October 2019 (PDF 2 mb)
Attracting Millennials to Regional NSW November 2017
Visitor information servicing in New South Wales
 June 2016
Food and Wine Tourism in NSW January 2015
Visitor dispersal from Sydney to regional NSW November 2012
Consumer perceptions of the Snowy Mountains as a holiday destination November 2010
Greater Blue Mountains natural attractions project September 2009
Fly-drive opportunities for the NSW North Coast 2006

Visitor Profile and Satisfaction Research

The following Visitor Profile and Satisfaction projects were conducted from 2008 in NSW:

Albury
Albury Wodonga
Armidale
Batemans Bay
Broken Hill
Byron
Coffs Coast
Dubbo
Echuca-Moama
Forster-Tuncurry
Greater Port Macquarie
Hunter Valley Wine Country
Kingscliff-Cabarita
Lismore
Lord Howe Island
Mildura
Mudgee
Newcastle
Orange
Sapphire Coast
Shoalhaven

Other Research

DNSW Lord Howe Island Visitor Survey 2017

Research on visitors to Lord Howe Island to gain an understanding into their demographic and travel behaviour as well as their motivations and experience.

DNSW Survey on NSW Accredited Visitor Information Centre Wi-Fi Availability 2019
(PDF 571 kb)

The online survey of Wi-Fi availability in NSW Accredited Visitor Information Centre (AVIC) network provides the latest information about AVICs as well as the digital connectivity within their respective regions and the wider NSW AVIC network.

Domesticate

Domesticate 2018 Factsheet (PDF 282 kb)

Research into the Australian travel market, their mindset, attitudes to travel and outlook for the Australian travel industry. The study also focused on dispersal to regional Australia.

Domesticate 2017 Factsheet - Australia (PDF 252 kb)

Research into the Australian travel market, their mindset, attitudes to travel and outlook for the Australian travel industry. The study also focused on the share economy and its impact on the accommodation market.

Domesticate 2017 Factsheet - China (PDF 308 kb)

Research into the Chinese travel market, a key inbound market for Australia, their mindsets and attitudes to travel. The study also focused on the share economy and its impact on the accommodation market.