Destination Research

24 July 2012

Destination NSW conducts destination-specific research, mostly in partnership with Tourism Research Australia (TRA).

TRA manages the Destination Research program with input from State Tourism Organisations. The program provides strategic insights and research to inform policy development, marketing campaigns, product development and to identify best areas for investing resources.

The program is focused on Strategic Research projects. In the past, the program also included Visitor Profile and Satisfaction projects.

Strategic Research

DNSW Lord Howe Island Visitor Survey 2017
Attracting Millennials to Regional NSW November 2017
Visitor information servicing in New South Wales
 June 2016
New South Wales Regional Tourism Satellite Account 2014-15
Food and Wine Tourism in NSW (January 2015)
Visitor dispersal from Sydney to regional NSW (November 2012)
Consumer perceptions of the Snowy Mountains as a holiday destination (November 2010)
Greater Blue Mountains natural attractions project (September 2009)
Fly-drive opportunities for the NSW North Coast (2006)

Visitor Profile and Satisfaction reports

The following Visitor Profile and Satisfaction projects were conducted from 2008 in NSW:

Albury
Albury Wodonga
Armidale
Batemans Bay
Broken Hill
Byron
Coffs Coast
Dubbo
Echuca-Moama
Forster-Tuncurry
Greater Port Macquarie
Hunter Valley Wine Country
Kingscliff-Cabarita
Lismore
Lord Howe Island
Mildura
Mudgee
Newcastle
Orange
Sapphire Coast
Shoalhaven