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International market profiles

International visitors from the 15 key countries and regions account for more than 80 per cent of the total international visitors and expenditure to NSW.

International market profiles

Find the latest data on performance by country and purpose, places international visitors visited in NSW and expenditure.

Latest releases:

  • Canada visitor profile: YE December 2024
  • China visitor profile: YE December 2024
  • France visitor profile: YE December 2024
  • Germany visitor profile: YE December 2024
  • Hong Kong visitor profile: YE December 2024
  • India visitor profile: YE December 2024
  • Indonesia visitor profile: YE December 2024
  • Japan visitor profile: YE December 2024
  • Malaysia visitor profile: YE December 2024
  • New Zealand visitor profile: YE December 2024
  • Singapore visitor profile: YE December 2024
  • South Korea visitor profile: YE December 2024
  • Taiwan visitor profile: YE December 2024
  • UK visitor profile: YE December 2024
  • United States visitor profile: YE December 2024

International market time series

Data on international visitors, nights and expenditure over the 10-year period to December 2024.

Latest releases:

  • Canada time series: YE December 2024
  • China time series: YE December 2024
  • France time series: YE December 2024
  • Germany time series: YE December 2024
  • Hong Kong time series: YE December 2024
  • India time series: YE December 2024
  • Indonesia time series: YE December 2024
  • Japan time series: YE December 2024
  • Malaysia time series: YE December 2024
  • New Zealand time series: YE December 2024
  • Singapore time series: YE December 2024
  • South Korea time series: YE December 2024
  • Taiwan time series: YE December 2024
  • UK time series: YE December 2024
  • United States time series: YE December 2024

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Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

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Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.