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International market profiles

International visitors from these 17 key countries and regions account for more than 80 per cent of the total international visitors and expenditure to NSW.

International market profiles

Find the latest data on performance by country and purpose, places international visitors visited in NSW and expenditure.

Latest releases:

  • Canada visitor profile: YE December 2025
  • China visitor profile: YE December 2025
  • France visitor profile: YE December 2025
  • Germany visitor profile: YE December 2025
  • Hong Kong visitor profile: YE December 2025
  • India visitor profile: YE December 2025
  • Indonesia visitor profile: YE December 2025
  • Japan visitor profile: YE December 2025
  • Malaysia visitor profile: YE December 2025
  • New Zealand visitor profile: YE December 2025
  • Philippines visitor profile: YE December 2025
  • Singapore visitor profile: YE December 2025
  • South Korea visitor profile: YE December 2025
  • Taiwan visitor profile: YE December 2025
  • UK visitor profile: YE December 2025
  • United States visitor profile: YE December 2025
  • Vietnam visitor profile: YE December 2025

International market time series

Data on international visitors, nights and expenditure over the 10-year period to December 2025.

Latest releases:

  • Canada time series: YE December 2025
  • China time series: YE December 2025
  • France time series: YE December 2025
  • Germany time series: YE December 2025
  • Hong Kong time series: YE December 2025
  • India time series: YE December 2025
  • Indonesia time series: YE December 2025
  • Japan time series: YE December 2025
  • Malaysia time series: YE December 2025
  • New Zealand time series: YE December 2025
  • Singapore time series: YE December 2025
  • South Korea time series: YE December 2025
  • Taiwan time series: YE December 2025
  • UK time series: YE December 2025
  • United States time series: YE December 2025

Resources

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.