Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Final nights for Vivid Sydney 2019 – Harbour city continues to shine bright
Vivid Sydney has two final nights to shine bright, plus dozens of music and ideas events to offer visitors from around the world before Lights Off at 11pm tomorrow, Saturday 15 June.

Record Long Weekend Attendance at Vivid Sydney
Vivid Sydney has welcomed more than 600,000 attendees over the Queen’s Birthday long weekend, with hundreds of thousands more expected to enjoy the final five nights of the much-loved festival.

More tourists to choose Maitland thanks to NSW Government funding
Next time you’re considering a NSW getaway, Make it Maitland – that’s the message of the NSW Government’s latest tourism marketing campaign, in partnership with Maitland City Council.

Western Sydney: The new home of the Sydney 7s
The HSBC Sydney 7s is headed west with the new state-of-the-art Bankwest Stadium set to host the 2020 tournament from 1-2 February.

Lights ON! It’s time to shine for Vivid Sydney 2019
Sydney will be awash with breathtaking colour and special effects for the next 23 nights, with the lights officially turned on for Vivid Sydney this evening by Premier Gladys Berejiklian.

Plan your Vivid Sydney visits – don’t miss any of the colour and creativity
Vivid Sydney Lights On is just one day away, and the final touches are in progress as dozens of light art installations and projections are completed across the city.

Sydney secures Hamilton
One of the most successful musicals of the decade, Hamilton, is coming to Sydney thanks to the NSW Government.

Diversity the focus of new Western Sydney tourism video
A new video exploring the vast array of attractions and experiences in Western Sydney has been released; showcasing one of the State’s fastest-growing regions to both locals and visitors.

Sydney turns up the volume during Vivid Music
Get ready Sydney! For 23 nights Vivid Music is set to deliver an incredible line-up of unmissable international and local music performances as part of Vivid Sydney, the largest festival of light, music and ideas in the Southern Hemisphere.

New England bathed in golden glow this Autumn
Golden sunsets, picturesque vistas and hearty local produce feature at the core of a new highlights package, designed to showcase the rich and unique experiences that make the NSW New England region the perfect Autumn escape.

Extend the weekend in Orange
Orange is already a favourite destination for many established travellers but the region’s latest marketing campaign looks to inspire a younger emerging crowd of under 35s to visit and explore their sense of adventure while sampling the finer things on offer.

Sydney Opera House sails to dance with local flora during Vivid Sydney
Chinese-American artist Andrew Thomas Huang will showcase five Australian floral gems, including the New South Wales Waratah, on the sails of the Sydney Opera House during Vivid Sydney.

Sydney fires up for Winter
Sydney’s reputation as a Summer hot-spot is rightly deserved, but Winter gives you the chance to experience another side of the city. From the magic of Vivid Sydney, to spotting humpback whales on their annual migration and checking out some of its secret underground bars, Sydney has many unique events and activities that make it a top destination for travellers during the cooler months.