Destination NSW has partnered with research agency FiftyFive5 to develop experience-focused research into the domestic market.
It provides insight into the experiences that appeal to Australian visitors in NSW.
The NSW Visitor Economy Strategy 2035 identifies Aboriginal tourism as a key strength for the state, positioning it as a leading destination for immersive, authentic travel.
By sharing their deep relationships with land, waters and skies, Aboriginal communities bring an unmatched cultural depth to NSW, inviting visitors to engage with living history.
The State of Play: Aboriginal Experiences research focuses on experiences including:
- Aboriginal storytelling
- Aboriginal guided tours
- Visiting Aboriginal sites or communities
- Aboriginal art and cultural displays
- Aboriginal food experiences
- Craft workshops with Aboriginal artisans
View the Aboriginal Experiences cluster summary here.
