Statewide Destination Management Plan (DMP)

7 February 2019

The Statewide DMP is designed to provide a high level framework to achieve alignment across NSW and assist coordinated delivery of the vision and goals for the NSW visitor economy. It identifies local and state strengths and unique points of difference, as well as areas of commonality across the regions. The Statewide DMP functions as a living document, to be used as a reference tool to further develop the NSW visitor economy and respond to market changes.

Tourism globally is a growth sector and NSW already has an excellent base upon which to further build its visitor economy, with strong growth recorded over the past decade and a very attractive customer proposition. NSW also currently has the largest tourism investment pipeline of any other state or territory in Australia. There is an opportunity to attract visitors to NSW and keep them in the state for longer and spending more by identifying, leveraging and building on the State’s ‘hero’ destinations and experiences, and developing more into the future.

This document was identified as a key action item in the NSW Government’s Visitor Economy Industry Action Plan (VEIAP) and provides a framework and actions to deliver significant growth in the tourism industry.

Find out more: Statewide Destination Management Plan (DMP)