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ATE 2027 Industry Support Programs

Destination NSW is supporting NSW businesses to attend Australian Tourism Exchange 2027 (ATE27) in Sydney from 16 – 20 May 2027, delivered by Tourism Australia.

ATE26 in Adelaide - meeting appointment

The Australian Tourism Exchange 2027 (ATE27) puts Sydney and NSW in the international spotlight, creating a valuable opportunity for NSW visitor economy businesses to showcase their products to key global distribution partners, conduct scheduled business appointments and build trade relationships

To further leverage this host-state opportunity, Destination NSW is delivering a range of support programs to help eligible NSW visitor economy businesses participate in ATE27 and showcase the depth and diversity of NSW experiences.

ATE27 New Product Pathway

Through its New Product Pathway, Destination NSW will support eligible NSW visitor economy businesses to attend as new sellers at Australia’s largest B2B travel industry event.

Successful applicants will receive support for 75% of the primary ATE27 registration fee of $5,995 (inc. GST).

Who can apply

Established NSW visitor economy businesses, such as tour, accommodation and attraction providers, that are actively working with one or more inbound tour operators and are applying to attend ATE as a seller for the first time are eligible to apply.

ATE27 Aboriginal Trade Event
Support

Through the Aboriginal Trade Event Support, Destination NSW will support eligible Aboriginal-owned visitor economy businesses to participate in ATE27 and strengthen connections with international distribution partners.

Option 1: First time seller at ATE

Successful first-time attendee businesses will receive support for 75% of the primary ATE27 registration fee of $5,995 (inc. GST)

Option 2: Returning seller at ATE

Successful Aboriginal-owned businesses that have previously attended ATE as a seller will receive support for 50% of the primary ATE27 registration fee of $5,995 (inc. GST)

Who can apply

Established Aboriginal-owned NSW visitor economy businesses actively working with one or more inbound tour operators are eligible to apply.

How to apply and key dates

Apply

To be considered for support, applicants must meet Tourism Australia’s eligibility criteria and complete both the Tourism Australia seller application and the Destination NSW support program application.

  1. Apply to attend ATE27 as a seller through Tourism Australia's ATE27 event website. Applications close at 5.00pm (AEST) on Friday 13 November 2026.
  2. Submit your support program application to Destination NSW. Applications close at 5.00pm (AEST) on Friday 13 November 2026.

Application Outcomes

  • Destination NSW will advise applicants of the outcome of their support program application on 7 December 2026.
  • Tourism Australia will advise applicants of the outcome of their ATE27 seller application on 8 December 2026.
Successful support program applications

Unsuccessful support program applications

Terms and Conditions

Eligibility Criteria (in addition to the Tourism Australia ATE27 selection criteria):

  1. Applicant businesses must be eligible based on Tourism Australia’s event seller criteria and receive official acceptance as an ATE27 seller from Tourism Australia.
  2. For the New Product Pathway, applicant businesses must be first-time sellers at ATE.
  3. For the Aboriginal Trade Event Support, businesses must be Aboriginal-owned and may be required to provide evidence or a letter of support of Aboriginal ownership as part of the application process.
  4. Applicant businesses must demonstrate engagement with one or more inbound tour operators within the 2026 calendar year.
  5. Applicant businesses are not eligible for a participation under Destination NSW ATE27 support programs if they meet Tourism Australia’s “National” definition (operating your business in three or more Australian states and territories).
  6. The New Product Pathway applies only to the ATE27 registration and primary delegate fee. The remaining application fee of $1,498.75 is at the expense of the applicant and paid directly to Tourism Australia at the time of acceptance.
  7. The Aboriginal Trade Event Support applies only to the ATE27 registration and primary delegate fee. The remaining application fee of $2,997.50 (returning sellers) or $1,498.75 (first time sellers) is at the expense of the applicant and paid directly to Tourism Australia at the time of acceptance
  8. All other expenses, including flights, accommodation, and additional delegates, are at the expense of the applicant.
  9. Applicants who have been successful in receiving other grants (federal or state) to support their attendance at ATE27 are not eligible to apply.
  10. Places are limited. If the number of interested businesses exceeds the number of places, Destination NSW has the right to apply its discretion to select a balanced mix of participant businesses with consideration to destination and product type, business readiness, and alignment to focus experiences in the Visitor Economy Strategy 2035. Destination NSW's assessment and decisions regarding applications are final and not subject to review.
  11. Destination NSW will notify successful applicants no later than 8 December 2026.
  12. To receive the New Product Pathway or Aboriginal Trade Event support, successful applicants must have accepted attendance to ATE27 with Tourism Australia.

    Support Conditions
  13. Destination NSW may reject an application, withdraw support or require repayment of support if an applicant provides incorrect information, no longer meets the eligibility requirements, or does not comply with the ATE Terms and Conditions
  14. Destination NSW may change, pause or cancel the ATE27 Industry Support Programs if required, including due to funding, operational requirements, government directions or changes to ATE27.
  15. If an applicant cancels their ATE27 registration, Destination NSW may require repayment of some or all of the support provided towards the primary delegate registration. Cancellation fees for ATE27 will apply as per the ATE Terms & Conditions.
  16. It is mandatory for you to conduct yourself in a responsible, respectful and professional manner throughout your participation in Destination NSW initiatives and events, including at all appointments, site visits, virtual and in-person events, networking receptions and briefings organised for the benefit of participants. Aggressive or otherwise inappropriate behaviour, as determined by Destination NSW in its reasonable discretion, towards Destination NSW staff, its delivery partners or other program participants will not be tolerated and may result in immediate removal from the program.
  17. Failure to comply with these requirements may result in withdrawal of support and/or a requirement to repay some or all of the support provided by Destination NSW.
  18. As a condition of receiving support, successful applicants will be required to:
  • Attend all ATE27 pre-event briefings and activities
  • Commit to attending the full duration of the ATE27 program and conducting all scheduled appointments
  • Commit to share post-event learnings and outcomes with Destination NSW in a post-event survey within the timeframe requested.
  • For returning Aboriginal businesses to ATE, a willingness to host other NSW Aboriginal visitor economy businesses at one or more appointment supporting learning and development opportunities.

By registering or applying to participate in an ATE27 Industry Support Program, you acknowledge that you have read the following Destination NSW policies and agree to comply with any requirements applicable to your participation in the program: