ATE27 NSW Famil Program

Discover Western Sydney, home to Australia’s newest 24-hour international airport and a fast-evolving destination. Explore the precincts, attractions and experiences reshaping this dynamic part of Sydney, from Parramatta through to Penrith and Sydney Olympic Park. Designed for group and FIT buyers, this famil offers a firsthand look at how Western Sydney can feature in future itineraries and provide a new gateway to exploring Sydney and regional NSW. PLEASE NOTE: Water activity and simulated flight may be included • Moderate to high activity

Experience the many sides of Sydney through its famous icons, Aboriginal cultural storytelling, art, food and coastal lifestyle. Go beyond the harbour postcard and discover how world-class highlights sit alongside local experiences that give the city its character. Designed for group and FIT buyers, this famil provides a broad introduction to Sydney and fresh inspiration for building compelling city itineraries. PLEASE NOTE: Water activity and air travel may feature • Moderate activity

Think you know Sydney? Discover a fresh collection of experiences emerging across the city, designed to introduce buyers to products they may not yet have seen or sold. Spanning a broad mix of experience categories, this famil is ideal for group and FIT buyers looking for new reasons to refresh established Sydney itineraries and give returning clients something new to discover. PLEASE NOTE: Water activity may feature • Moderate walking activity

When the sun goes down, the lights come on in Sydney. See Sydney in a new light on an after-dark famil celebrating the city’s nighttime energy. Discover neighbourhoods, dining and experiences that come alive after sunset, revealing another side of the city for travellers who want to keep exploring beyond daylight hours. This famil provides inspiration for adding contemporary nighttime experiences to Sydney itineraries. PLEASE NOTE: Evening and late-night programming • Heights and walking may feature

Escape north from Sydney to the Central Coast, where nature, wildlife, local produce and coastal landscapes create an easy regional addition to a city stay. Discover the diversity of experiences available across the region and see how accommodation, outdoor adventures and distinctive local stories can be combined. Designed for group and FIT buyers, this compact famil offers practical inspiration for extending Sydney itineraries north. PLEASE NOTE: Outdoor nature and wildlife experiences feature • Walking may be required • Mostly low to moderate activity • In-water seafood experience may feature

Taste your way through the Hunter region, where celebrated wine country meets the coast and the energetic city of Newcastle. Explore local produce, hands-on experiences and contemporary touring across the Hunter Valley, Port Stephens and Newcastle. Designed for FIT buyers seeking food and agritourism inspiration, this famil highlights how the region’s flavours, landscapes and diverse visitor experiences can come together in a memorable NSW itinerary. PLEASE NOTE: Interactive food and wine experiences feature • Includes hosted wine tastings and wine blending • Moderate activity, including aquatic

Step beyond Sydney into the World Heritage-listed landscapes of the Blue Mountains, where dramatic escarpments, crisp mountain air and character-filled towns create an easy nature escape. Discover spectacular outlooks and a multitude of ways to experience this iconic region, while exploring how staying longer in the Blue Mountains can add depth to any Australian itinerary for a broad range of travellers. PLEASE NOTE: Includes walking and elevated viewpoints • Outdoor mountain environment • Moderate activity

Explore the Southern Highlands, Shellharbour and Jervis Bay through a group-focused famil showcasing the breadth of experiences that can work within structured touring programs. From country landscapes and local produce to coastal activities and nature, this itinerary helps series buyers assess how the region can be packaged for groups while experiencing the contrast between the Highlands and the South Coast firsthand. PLEASE NOTE: Includes stand-up paddleboarding • Water activity and outdoor experiences feature • Wine tasting and vineyard touring may feature, with non-alcoholic options available • Moderate activity

Cross the harbour and discover a side of Sydney that’s hard to believe lies so close to the city. From the sparkling waterways and sandy shores of the Northern Beaches to national park landscapes and coastal neighbourhoods, experience Sydney through water-based adventures, nature touring and local discovery. Centred around Manly and beyond, this famil reveals fresh ways for group and FIT buyers to package Sydney, with memorable nature and coastal experiences within remarkably easy reach of the city. PLEASE NOTE: Outdoor and nature-based touring feature • Walking required • Mostly low to moderate activity

Experience Sydney from the coast, where iconic beaches, ocean views and vibrant neighbourhoods set the scene for a distinctly Sydney stay. From Bondi to Coogee, dive into the city’s beachside lifestyle with a surf lesson, spectacular coastal scenery and local discoveries along the way. For FIT travellers, a beachside stay offers a fresh way to experience Sydney, bringing together city energy, coastal living and an unmistakably Australian sense of place. PLEASE NOTE: Includes a surfing lesson • Ocean entry required • Moderate activity

Turn up the energy across Sydney, Western Sydney and the Blue Mountains, where adventure flows from the city to the water and into spectacular mountain landscapes. Get amongst an exhilarating mix of active experiences, with every stop revealing another way to experience NSW in motion. For buyers looking to bring more adventure into their itineraries, this famil showcases just how much can be experienced within easy reach of Sydney. PLEASE NOTE: Cycling, surfing, jet boating, outdoor climbing and biking may feature • Includes water activities and heights • High activity level • Confidence with a high volume of physical activity required

Drive south from Sydney and discover a coastal journey shaped by culture, Country and a strong sense of place. Experience Aboriginal-led storytelling alongside pristine landscapes, local flavours, nature-based experiences and distinctive regional stays, revealing the character of coastal NSW along the way. For FIT and self-drive buyers, this famil brings together culture, coast and country in an engaging regional journey, with diverse experiences that add depth to an Australian itinerary. PLEASE NOTE: Canoeing may feature • Includes outdoor cultural experiences and walking • Moderate activity

Discover a wild side of the NSW coast, where Sydney gives way to the beaches, waterways and wildlife experiences of Newcastle and Port Stephens. Meet native wildlife, explore coastal environments and experience the region from land and water. Designed for adventure and nature-focused buyers, this famil brings together bookable marine and wildlife experiences across an easy-to-combine coastal journey. PLEASE NOTE: Includes boat-based marine experiences • Outdoor activities and walking feature • Moderate activity

Designed with the Indian market in mind, this itinerary showcases the diversity of experiences across Sydney, the Blue Mountains, Port Stephens and Newcastle. Combining world-famous harbour icons with spectacular natural landscapes, coastal escapes and regional discovery, the program highlights the breadth of New South Wales' visitor offering. From the dramatic scenery of the Blue Mountains to the pristine waterways of Port Stephens and the vibrant coastal character of Newcastle, the itinerary captures the excitement, beauty and sense of adventure that inspire travellers to explore beyond Sydney. PLEASE NOTE: Market-specific itinerary • Moderate physical activity • Aerial and aquatic experiences may feature

Experience Sydney at its most energetic, combining social stays with active city, harbour and coastal experiences. Get out on the water, embrace Sydney’s outdoor lifestyle and experience the city in ways that encourage connection, participation and plenty of fun. For buyers working with youth, international education and experience-led travel markets, this famil brings together Sydney’s iconic setting, active lifestyle and vibrant social energy in one memorable stay. PLEASE NOTE: Kayaking, surfing and experiences involving heights may feature • Includes water activities • Early start required • Moderate to high activity • Private accommodation in hostel or 3–4 star settings

Journey from Byron Bay to Sydney and embrace the laid-back energy of the NSW coast, where beach culture, nature and vibrant regional communities shape the journey. Travel south through the Tweed, Coffs Harbour and Port Stephens, with social stays and experiences geared towards youthful, active and social travellers, before joining the Sydney, Young at Heart program. Designed for buyers working with youth, international education and experience-led travel markets. PLEASE NOTE: Multi-destination coastal itinerary • Regional travel and site inspections feature • Busy touring pace • Mostly low to moderate activity • Private accommodation in hostel or 3–4 star settings

Journey from Adelaide into NSW by rail onboard the Indian Pacific, stopping in Broken Hill, one of Australia’s most famous outback towns, where spectacular desert landscapes, mining heritage and a vibrant arts scene await. Continue through the dramatic Blue Mountains before arriving in Sydney, experiencing the contrasts of NSW from outback to mountains and harbour. Designed for buyers interested in touring, rail and journey-led itineraries. PLEASE NOTE: Includes extended rail travel and multi-day touring • Time exploring on foot may feature • Mostly low activity • This itinerary starts in Adelaide

Discover the striking landscapes and character of Outback NSW, travelling through Broken Hill and Mungo with specialist touring along the way. Designed for adventure-focused buyers, this immersive famil explores remote landscapes, distinctive communities and the appeal of journey-style itineraries. Experience a different side of NSW and deepen your knowledge of how the outback can feature in longer regional touring programs. PLEASE NOTE: Includes regional air travel • Extended road touring and remote outdoor environments • Moderate activity • Comfortable with multi-modal travel recommended

Discover Western Sydney, home to Australia’s newest 24-hour international airport and a fast-evolving visitor economy. Spend a day exploring the precincts, attractions and experiences reshaping Parramatta, Blacktown and Sydney Olympic Park. Designed for a broad buyer audience, this concentrated famil offers a firsthand introduction to a dynamic part of Sydney and new possibilities for itineraries beginning or ending in Western Sydney. PLEASE NOTE: Water activity and simulated flight may be included • Moderate to high activity

Discover Western Sydney, home to Australia’s newest 24-hour international airport, before venturing towards the Blue Mountains. Explore the contrast between a fast-evolving urban visitor economy and one of NSW’s most iconic nature destinations. Designed for a broad buyer audience, this famil demonstrates how Western Sydney and the Blue Mountains can combine into a compelling extension to a Sydney stay. PLEASE NOTE: Water activities, simulated flight and climbing may be included • Includes heights • Moderate to high activity

Slow down in Byron Bay and the Tweed, where lush landscapes, a celebrated coastline and an easy-going rhythm create a natural setting for wellness. Discover first-light touring, restorative experiences and contemporary stays while exploring how the Northern Rivers can support experience-led travel. Designed for adventure and wellness buyers, this famil offers a fresh perspective on one of NSW’s most distinctive coastal regions. PLEASE NOTE: Water-based wellness activities may feature • Early starts or first-light experiences may feature • Moderate activity • Food, farm and distillery experiences feature, with non-alcoholic options available

Taste the Northern Rivers through the Tweed and Byron Bay, where fertile landscapes, creative producers and destination dining give the region a flavour all its own. Discover food, paddock to plate and distillery experiences alongside memorable regional experiences. Designed for FIT buyers, this famil showcases the people and produce shaping the region and provides inspiration for food-led NSW itineraries. PLEASE NOTE: Food, farm and distillery experiences feature, with non-alcoholic options available • Walking on working properties may be required • Mostly low to moderate activity

Think you know Sydney? Discover a fresh collection of experiences emerging across the city, designed to introduce buyers to products they may not yet have seen or sold. Spanning a broad mix of experience categories, this famil is ideal for group and FIT buyers looking for new reasons to refresh established Sydney itineraries and give returning clients something new to discover. PLEASE NOTE: Water activity may feature • Moderate walking activity • Distillery experience may feature, with non-alcoholic options available

Escape to the Southern Highlands, where rolling green landscapes, pretty villages and a new generation of regional producers create an easy country retreat from Sydney. Discover hands-on regional experiences, nature and restorative stays while exploring how the Highlands can add local produce and country character to a broader NSW itinerary. This compact famil is designed to give buyers practical inspiration for an accessible regional escape. PLEASE NOTE: Hands-on beekeeping and outdoor nature experiences feature • Rural properties and walking involved • Mostly low to moderate activity

Journey from the Blue Mountains to Orange for a food and wine famil celebrating the flavours of Central West NSW. Discover cool-climate wine, seasonal produce and premium regional experiences designed to inspire FIT itineraries. Buyers will experience how distinctive landscapes, local producers and destination dining can combine into a compelling food-led journey beyond Sydney. PLEASE NOTE: Food, wine and seasonal truffle experiences feature • Walking on working properties or uneven ground may be required • Mostly low activity

Explore Sydney, Newcastle, Port Stephens and the Hunter Valley through a famil created specifically for group series buyers. Discover accommodation, attractions and experiences that can work within structured group programs while experiencing the diversity of the NSW coast, city and wine country. This famil is designed to help buyers assess how multiple destinations can connect into a practical and appealing group itinerary. PLEASE NOTE: Busy group-series touring schedule • Coach travel and site inspections feature

Take to the South Coast for a marine and wildlife famil spanning Jervis Bay, Batemans Bay, Narooma and surrounding coastal communities. Explore pristine waterways, coastal landscapes and nature-based adventures across a region where the world seems to slow down. Designed for adventure-focused buyers, this active itinerary showcases how marine and wildlife experiences can anchor an unforgettable South Coast journey. PLEASE NOTE: Includes regional air travel and boat-based experiences • Diving or snorkelling may feature • Confident around water recommended • Moderate to high activity

Discover the contrast between Western Sydney and the Southern Highlands on a short famil connecting a dynamic urban growth corridor with an easy country escape. Designed for FIT buyers from Southeast Asia and New Zealand, the program will showcase how experiences and accommodation across both destinations can be combined in a broader Sydney itinerary, moving from contemporary Western Sydney to the Highlands’ green landscapes and village charm. PLEASE NOTE: Regional road touring and site inspections feature • Mostly low activity

Experience Sydney from the water on a one-day famil celebrating the city’s deep connection to its harbour and coastline. Discover a mix of maritime, wellbeing and water-based experiences that reveal a different perspective on one of the world’s most recognisable harbour cities. Designed for a broad buyer audience, this famil offers fresh inspiration for adding time on the water to a Sydney itinerary. PLEASE NOTE: Boat travel and charter fishing may feature • Time on or beside the water • Light to moderate activity

Showcasing Sydney, the Blue Mountains, Southern Highlands and Wollongong, this refreshed itinerary has been curated for the Chinese market and highlights the breadth of experiences available across New South Wales. Blending cultural attractions, agritourism experiences, scenic rail travel, culinary offerings and premium tourism product, the program features a mix of established favourites and emerging experiences, including the evolving Powerhouse Parramatta precinct. PLEASE NOTE: Market-specific itinerary • Moderate physical activity

Showcasing Byron Bay, Coffs Harbour, Port Stephens and Sydney, this itinerary has been curated for the Korean market and highlights the breadth of New South Wales' coastal tourism offering. Blending nature, wildlife, soft adventure and scenic coastal experiences, the program features a mix of active exploration and relaxed discovery. PLEASE NOTE: Market-specific itinerary (Korea) • Soft-adventure and moderate physical activity • Aquatic experiences will feature

Showcasing Port Stephens, the Hunter Valley, Newcastle and Sydney, this itinerary has been curated for the Japanese market and highlights some of New South Wales' most memorable wildlife, coastal and culinary experiences. Blending native wildlife encounters, marine adventures, sand dune experiences, renowned wine regions and iconic Sydney attractions, the program offers an engaging mix of regional and urban exploration. PLEASE NOTE: Market-specific itinerary • Moderate physical activity

Explore the NSW stretch of the Sydney to Melbourne coastal route, travelling through Eden, Batemans Bay, Jervis Bay and Sydney. Designed for FIT and self-drive buyers, this famil showcases how coastal towns, natural landscapes and touring experiences can connect into a compelling interstate journey, giving buyers firsthand insight into one of Australia’s great road-trip opportunities. PLEASE NOTE: Potential domestic flight and significant road touring • Multi-day coastal itinerary • Outdoor experiences may feature • Mostly low to moderate activity