Destination NSW is presenting a series of in-person Inbound Strategy workshops for NSW visitor economy businesses in 2025.
Delivered under the capability-building NSW First Program, these free, full-day workshops are designed to assist visitor economy businesses to develop and sell export-ready products to international visitors via the inbound travel trade.
Who are the workshops for? *
The Inbound Strategy Workshop will suit visitor economy businesses, including accommodation, tours and activities and visitor attractions including wineries, distilleries, breweries and farm gates that:
- Offer bookable experiences
- Have a presence in the domestic market, with at least one year of operational experience
- Are currently connected with or considering working with an online travel agent
- Are exploring opportunities in the international market.
Get tips and insights on:
- Understanding international markets
- Tailoring visitor experiences
- How to work with distributors (online travel agents and inbound tour operators) to sell internationally
- Business processes, sales tools and steps to get started.
What's included?
- Insights, case studies and industry tips
- Discussion and activities
- Networking morning tea, lunch and afternoon tea.
Registrations are open for these in-person workshops:
- Southern Highlands, Tuesday 21 October 2025 - register here
- Blue Mountains, Thursday 23 October 2025 - register here
- Byron Bay, Tuesday 28 October 2025 - register here
- Sydney, Thursday 30 October 2025 - register here
- An online workshop will be held on 6 November 2025, with registrations yet to open.
* Full eligibility criteria are listed on the Destination NSW Terms and Conditions. If you do not fall into any of these categories, please contact workshops@dnsw.com.au to discuss if this workshop / event is relevant for your business.
This workshop is presented by Destination NSW as part of the NSW First Program, designed to assist tourism businesses to develop, promote and sell tourism products and experiences.