EarthCheck, in partnership with Tourism Australia, has developed Sustainability Storytelling guides to support destinations and visitor economy businesses in effectively communicating their sustainability efforts to a global audience via marketing and communications.
The guides are aimed at destinations and operators that already have sustainability policies, commitments or action plans in place.
EarthCheck Founder and Chief Executive Officer Stewart Moore said: “These guides have been designed to help tourism destinations and hospitality operators to craft a stronger narrative that not only reflects their dedication to sustainability but helps to resonate with the values and interests of the conscious traveller who are seeking a stronger connection with people and place.
"We believe that by sharing authentic stories of sustainability our visitors become part of the journey and strong ambassadors for the sustainability outcomes we are hoping to achieve.”
There are two guides available:
Sustainability storytelling for Destinations
Designed to assist regional tourism organisations, local tourism organisations, chambers of commerce and local councils in crafting and sharing compelling sustainability stories for their destinations.
View the guide here.
Sustainable storytelling for tourism and hospitality operators
A simple guide that will help you and your team tell impactful sustainability stories about your business.
View the guide here.
The guides complement the new National Sustainability Framework for the Visitor Economy and Sustainable Tourism Toolkit.