About the program

Be Bookable Online will help Aboriginal businesses set up an online booking software so travellers can book and pay for their experiences online, either via their website or through an online travel agent.

Each business will receive one-on-one mentoring and support to choose and set up the best online booking software for their needs. This will increase the number of Aboriginal experiences which can be booked online by travellers, and provide businesses with the skills and software to grow their business.


The program runs for six months and supports up to 30 businesses across Sydney and regional NSW.

What’s included

  • Group welcome webinar
  • One-to-one mentoring and support
  • Help selecting and setting up online booking software 
  • $950 value credit towards subscription and booking fees with selected software 
  • Listing set up to sell online with up to 3 online travel agents (OTAs) 
  • Monthly check-ins during the program
  • Group wrap-up session at the end of the program

Who can apply

This program is open to businesses that

  • Are Aboriginal owned (Applicants may be asked to provide evidence or a letter of support).
  • Are based in NSW.
  • Operate an accommodation, attraction, tour or activity, or tourism transport services paid for by travellers
  • Are an Australian registered business with applicable taxes paid in Australia.
  • Have a website.
  • Are willing to participate in all inclusions of this program.

Priority may be given to businesses that operate a regularly scheduled tourism experience.

Experiences that are available free of charge or only available to groups are not eligible for this program.

Destination NSW reserves the right to allocate places based on location, experience type and business readiness. A waitlist may be used if eligible applications exceed available places.

Aboriginal businesses that are developing new tourism experiences can receive assistance from Destination NSW by contacting product@dnsw.com.au

Key dates

  • 16 February 2026 – 06 March 2026: Applications open
  • 12 March 2026: Successful applicants notified by email
  • 20 March 2026: Successful applications finalise their registration
  • 23 March 2026 10:00am: Group welcome webinar
  • Week commencing 23 March 2026: Participant onboarding with Bookable Tourism commences
  • March – June 2026: Ongoing monthly check in sessions
  • 17 August 2026 10:00am: Group wrap-up webinar
  • 20 August 2026: Program concludes
  • 30 September 2026: Support from Bookable Tourism concludes

How to apply

Complete the online application form

APPLY NOW

By accepting a place in the program applicants agree to:

  • Fully participate in all inclusions
  • Share their details between Destination NSW, Bookable Tourism and the Destination Networks
  • Destination NSW Terms and Conditions

This program is delivered by Destination NSW as part of the NSW First Program, designed to assist visitor economy businesses to develop, promote and sell products and experiences.

To find out more about developing Aboriginal tourism experiences contact product@dnsw.com.au