About the program
Businesses can apply now to participate in Digital Skills Foundations, which offers digital health checks, two hours of one-to-one coaching, group coaching sessions and access to an online digital learning library.
The fully funded Digital Skills Foundations initiative runs over six months, will support 100 businesses from across Sydney and NSW to uplift their online presence.
Digital Skills Foundations will help accommodation, tour, attraction and visitor experience providers to develop digital capability to improve their online presence through their website, online business profiles and social media channels.
Improving the online presence will make it easier for participating businesses to reach potential visitors online.
What’s included
- Introductory webinar
- Digital Engagement Health Check™
- Access to Online Courses and Fortnightly Group Coaching
- Up to two hours of personalised one-on-one Coaching
- Second Digital Engagement Health Check™ at program conclusion
Selection criteria
Applicants must meet the following requirements to be considered:
- Australian registered business with applicable taxes paid in Australia
- NSW-based tourism supplier (eg accommodation, attraction, tour/activity provider, or tourism transport)
- A website for their tourism business
- An active ATDW listing under the tour, attraction, accommodation or hire categories
Preference will be given to those who have:
- Established social media accounts on at least one of the following platforms: Instagram, YouTube, Facebook, TikTok
- A business profile on Google and TripAdvisor
Destination NSW reserves the right to allocate initiative places based on location, experience type and business readiness. A waitlist may be implemented should eligible applications exceed the 100 available places.
Key dates
6-20 June 2025: Applications open Friday 6 June 2025. Submit your online application to Destination NSW by 5pm AEST Friday 20 June 2025.
23 June 2025: Successful applicants notified by email
24 June 2025: Welcome & introductory webinar, starting at 11am
30 June 2025: Participants onboarded with Tourism Tribe
31 Dec 2025: Program concludes
How to apply
Complete the online application form to register your interest.
Terms & conditions
Applicant businesses agree to have their details shared between Destination NSW, Digital Coaching International Pty Ltd trading as Tourism Tribe and the Destination Networks.
Applicants must apply using the email address they intend to use throughout the initiative. This cannot be changed after commencing Digital Skills Foundations.
Applicants that do not provide all required information will not be considered for inclusion in Digital Skills Foundations
Applicants that do not accept their offer to participate by 30 June forfeit their place to a waitlisted business (if any).
Applicants must also agree to the Terms and Conditions, including but not limited to:
- Change of enrolment to program participants during a program: Participants joining programs run by Tourism Tribe will need to ensure their participant details, including all contact details and digital assets for the Digital Engagement Health Check™, are correct at the time of registration and cannot be changed after 30 June 2025.
- Program data: Data collected in the delivery of your program could be shared with Destination NSW who has contracted Tourism Tribe to deliver the program on their behalf.
Coaching and training
- Participants will be invited to book a two-hour coaching session after they have received their first Digital Health Check.
- Coaching and training must be booked via the booking form on TourismTribe.com unless stated otherwise.
- Rescheduling: A coaching session may be rescheduled two times and after that it will be deemed forfeited. Rescheduling must be done using the Calendly link. If a session must be rescheduled, at least 24 hours notice needs to be given or else it will be deemed forfeited.
- Coaching sessions need to be claimed within prior to 30 November 2025.
- Destination NSW Terms and Conditions