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Wellness tourism

Insights and tips for visitor economy businesses to create great wellness experiences.

About

Wellness tourism is travel that intentionally enhances, maintains or improves mental and physical well-being.

NSW contributes significantly to this trend. The state recorded $53.2 billion in visitor expenditure in 2024, supported by high interest in nature-based and wellness activities including spas, health resorts, yoga retreats, guided walks in nature, locally sourced food experiences or Aboriginal-led cultural experiences. Whilst these activities are an important aspect of wellness tourism, accommodation and experience providers can also add wellness elements into their regular visitor experiences.

Key statistics

According to the Global Wellness Institute wellness tourism is one of the fastest-growing segments, valued at over AUD $1,340 billion. This growth reflects strong consumer demand for health-focused travel experiences.

Key 2024 insights for Australia:

The wellness economy is valued at over AUD $43 billion.
Australia ranks 5th globally in wellness tourism.
15.7 million wellness trips, with an average annual growth rate of 18.8%.

Source: Global Wellness Institute

Resources

Quick tips for creating wellness experiences

Develop

Quick tips for creating wellness experiences

Webinar: Creating Wellness Experiences

Training

Webinar: Creating Wellness Experiences

Business support

There are a range of industry resources, tools and initiatives to support visitor economy businesses tap into the wellness market.

Global Wellness Institute is a nonprofit organisation dedicated to empowering wellness worldwide through research, education, and collaboration.
Well Traveller is an Australian online travel agent platform offering curated wellness travel experiences like retreats, spa escapes, and nature adventures.