NSW State Significant Event Fund

7 November 2021

Applications are open for the NSW State Significant Event Fund.

The NSW Government is calling for event organisers and promoters to put forward events that will turbocharge the State’s visitor economy through a bumper event calendar in 2022 and beyond.

The State Significant Event Fund has been re-profiled up until 2023, to support the recovery of the events industry.

Expressions of Interest (EOI) submissions are now being accepted for events that can be delivered from 2022 and support the State on a fast-track to recovery. Events proposed to be held before 30 June 2022 are encouraged to submit their EOI by Monday 20 December 2021.

The State Significant Event Fund is a contestable fund that is designed to enable accelerated investment to secure, acquire and develop signature events of national and international significance.

Major events generate significant economic and social benefits for NSW. Investing in a world-class events calendar to maximise the economic and social benefits to NSW is a key strategic pillar of the Visitor Economy Strategy 2030.

Overview

The objectives of the State Significant Event Fund are to:

  • Drive significant economic and social benefits to the State through direct event visitation, visitor spend and job creation
  • Generate significant media, brand and profiling opportunities with NSW’s key domestic and international markets
  • Provide a world-class, distinctive and compelling events calendar that enhances and reinforces the Sydney/NSW brand and profiles Sydney and NSW as the events capital of the Asia-Pacific
  • Deliver a balanced annual events calendar, considerate of off-peak events and visitation seasonality
  • Deliver events exclusive to Sydney and regional NSW
  • Promote and stimulate the 24-hour economy
  • Contribute positively to the cultural and social fabric of Sydney and regional NSW.

Guidelines

Please read the State Significant Event Fund Guidelines before completing your application. The Guidelines outline information regarding eligibility criteria and application requirements.

Please note guidelines are current at the time of publication and may be subject to change.

Application Requirements

A full business case must be submitted to Destination NSW addressing the following:

  • Details of the applicant, including evidence of previous experience in event delivery
  • Overview of the industry in which the event takes place, including membership, fan base, media, profile of the industry or event
  • Description of the event, including:
    • proposed date
    • location
    • format
    • core activities
    • ancillary events
    • broadcast and media exposure
    • key stakeholder support
    • event delivery/ management structure
  • Target market and estimate of attendees, including breakdown of participants, staff, and or spectators by location (intrastate, interstate, or international)
  • Marketing and promotional plans, a marketing plan must be included in the proposal
  • Event viability and financial details including the model for the event and other funding sought to support the event. The event budget must be included as part of the proposal
  • Financial request and any other assistance sought or obtained from NSW Government, including other funding support, value in kind, permits, approvals, venues, etc.
  • Event management details including obligations managed by the event and obligations for Destination NSW
  • Benefits and leveraging opportunities for Sydney and NSW.

Apply Now

Submit an expression of interest for the State Significant Event Fund.