New Product Workshop 2026 product update

Destination NSW showcased a record number of visitor experiences in Greater Sydney and regional NSW to influential global travel buyers this week at its annual New Product Workshop.

The appointment-based workshop was attended by 30 newly export-ready businesses and provided a valuable forum for promoting and selling NSW visitor experiences.

Twenty-eight domestic and international travel buyers including inbound tour operators, domestic wholesalers and online travel agents participated in the workshop, across sectors including independent travel, escorted group touring, luxury travel, special-interest journeys and cruise shore excursions.

All tourism businesses attending the New Product Workshop were supported by Destination NSW to become export ready with practical steps and tailored, industry-informed insights and advice through NSW First Program workshops, resources and mentoring.

The NSW First Program provides mentoring and guidance to help visitor economy businesses refine their experiences for inbound markets, build commissionable rates and effectively contract and engage with key distributors.

The 2026 cohort included:

12 businesses across Sydney, including four from Western Sydney
18 businesses from regional NSW, including six in Byron Bay
10 businesses that operate in NSW National Parks, including two multi-day walking companies featuring NSW Great Walks
Eight businesses with sustainability certification or accreditation
Four Aboriginal–owned and operated businesses, and five more businesses working in partnership with Aboriginal communities