Australian Event of the Year in 2013, this year’s Vivid is set to astound audiences once again, with the largest program of light, music and ideas the Harbour City has ever seen.
“In just under a month, the sails of the Opera House will be splashed with colour, and the harbour foreshore and surrounds crisscrossed with breathtaking 3D-mapped projections for this signature event in the NSW Events Calendar,” said Sandra Chipchase, Destination NSW Chief Executive Officer.
“In 2013 hundreds of thousands of festivalgoers from here and overseas flocked to Sydney for the award winning Vivid Sydney, marvelling at our city in lights and snapping up over 51,000 tickets for an impressive program which included concerts, creative product launches, conferences and exhibitions.
“This year’s Vivid program will be even more impressive, with exciting new light installations, an expanded line up of contemporary and cutting edge music, and world renowned creative industries events celebrating innovation, creativity and community,” she said.
Owned and managed by Destination NSW, Vivid Sydney enthralled more than 800,000 visitors in 2013, generating more than $20 million in new money to the NSW economy. With even more lighting installations in new locations, an expanded musical line-up and 300 speakers at 200 creative events, this year’s Vivid will be by far, the biggest in the festival’s six year history.
VIVID LIGHT
Martin Place will hit the lights for the first time this year, featuring new installations with a number of impressive technical innovations, transforming the bustling thoroughfare into a gallery of light like no other. Darling Harbour will again sparkle brightly with water shows spanning two thirds of Cockle Bay, doubling the size of the 2013 Harbour spectacular. French company, Aquatique’s, water show draws upon water jets, fountains and laser displays to paint a creative canvas of beauty and movement on the water.
The Sydney Harbour Bridge will be the largest and most spectacular coat-hanger on earth, and the water below will sparkle with Harbour Lights, as vessels and ferries light up to join in the fun. Sandstone will shine like never before on the facades of Customs House and the MCA, and more than 50 light installations will enthral along the Vivid Light Walk.
VIVID MUSIC
A favourite feature during Vivid Sydney, music fans will again be spoilt for choice with an expanded Vivid Music line-up in even more venues around the city. Including, the Sydney Opera House (with Vivid Live), Seymour Centre, The Basement, Spice Cellar, Home nightclub, The Argyle, as well as the brand new event Modulations at Carriageworks (6-9 June), curated by Stephen Pavlovic.
Across its venues, Vivid Music including Vivid LIVE will feature performances from a wide range of artists including ACO and The Presets, Anna Calvi, Giorgio Moroder, Halfway Crooks, Hot Chip, James Vincent McMorrow, Laneous & The Family Yah, Ms Lauryn Hill, Ngariie, Penny Penny, Pet Shop Boys, Pixies, The Big Village, The Liars, The Luis and the Wildfires and St. Vincent.
VIVID IDEAS
Sydney’s annual celebration of innovation, creativity and community, Vivid Ideas, includes a world renowned program of conferences, workshops, panels, talks, showcases, exhibitions, creative product launches, award presentations and networking functions. Vivid Ideas has quickly become a globally recognised platform for the best and brightest creative minds from Australia and overseas to connect, collaborate and create, and this year’s Vivid Ideas will include 15 signature events and 12 keynote talks showcasing the best creative talent in the market.
Vivid Sydney’s Creative Director, Ignatius Jones says, “Each year the excitement and enthusiasm generated by Vivid Sydney drives us to reach new heights and explore new creative avenues, and developing Vivid Sydney 2014 has been no different. With new precincts, installations, buildings and ideas, this year’s Vivid will be the by far the biggest I have been involved in and I cannot wait to see the Harbour City up in lights.”
Fans of Vivid Sydney looking to attend the 18 day festival are encouraged to travel via public transport to avoid congestion on the road.
The full Vivid Sydney 2014 program is available at vividsydney.com
The full media kit and high-res imagery including 2014 Vivid Light renders and 2013 footage of festival highlights, is available at vividsydney.com/media-centre
Media contacts
Jess Dunne, Bang PR
P: 0410 182 460
E: jessica@bangpr.com.au
Luke Goldsmith, Destination NSW
P: 0467 728181
E: luke.goldsmith@dnsw.com.au
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