Summer is here and visitors and Sydneysiders alike are spoilt for choice when it comes to experiences that showcase the city's world-class culture, hospitality and thriving 24-hour economy.

Destination NSW has cemented Sydney’s position as the major events capital and premier visitor economy of the Asia Pacific by securing a diverse events calendar that includes SailGP, Sydney Festival, Supercars 500, TITANIQUE!, Sydney International Art Series and more.

In addition to the plethora of events on offer, visitors and locals can immerse themselves in a variety of experiences. Whether it’s catching a wave at the recently established URBNSURF facility in Western Sydney, dining at the new Canvas Restaurant at the MCA Australia or enjoying an afternoon drink at one of the world’s best bars, Maybe Sammy - Sydney creates unforgettable and inimitable experiences.

Minister for Jobs and Tourism John Graham recently joined with visitor economy representatives to showcase the exciting months ahead.

“It really is the moment our hard working city downs tools and comes out to play,” Mr Graham told The Daily Telegraph.

“It is a great moment to be in Sydney and we are joined by millions of visitors – nearly 10 million last year. So it’s a great time to be out and about with friends and family.

“Its important to slow down, by the beach or the pool, but it is a time to be out and about being with other people, members of the community and see what’s on in Sydney,”

Destination NSW has also created a '50 reasons to come and play in Sydney over summer' guide. View it here

Sydney named global top 10 city destination

Sydney has entered the top 10 on Euromonitor International’s Top 100 City Destinations Index 2024, rising 14 places from 2023 to eighth position.

The index compared 55 different metrics across six key pillars for 100 city destinations, to create an overall city attractiveness score. The pillars were economic and business performance, tourism performance, tourism infrastructure, tourism policy and attractiveness, health and safety and sustainability.

Global head of loyalty at Euromonitor International Nadejda Popova said: “In 2024, global cities increasingly leveraged sports and cultural events to boost tourism revenues. Infrastructure improvements and continuous marketing have attracted travellers' attention, opening further growth opportunities.

"Consumers will prioritise culturally enriching, personalised experiences, making them the new travel currency.”

Learn more here.