Lady Gaga's two sold-out concerts at Accor Stadium this week have sparked a hotel, airlines and hospitality boom for Sydney.

Data from Booking.com shows that Sydney has surged to the number one spot for weekend accommodation searches from 12–14 December 2025. The searches show a 75 per cent increase year-on-year.

Booking.com Regional Manager Oceania & Korea Todd Lacey said: “When a global superstar like Lady Gaga touches down, the travel industry feels the mayhem.

"The significant uplift in accommodation searches on Booking.com directly illustrates the effect major cultural events play in casting a spell on Australian domestic travel demand.

“With searches increasing as high as 75 per cent for Sydney, these blockbuster events are clearly must-attend motivators for a diverse audience of Aussie travellers. This trend reinforces our broader Booking.com Travel Trends research, which shows over a third of Aussie travellers are planning event travel solely for a music festival or concert."

Accor has reported its hotels in Sydney CBD are currently at 92 per cent occupancy on Friday and 85 per cent occupancy on Saturday, equating to 19 per cent and 17 per cent year-on-year increases. Accor’s hotels at Sydney Olympic Park, located directly adjacent to Accor Stadium, are at capacity: 96 per cent on Friday and 98 per cent on Saturday.

Accor Pacific Chief Operating Officer Adrian Williams said: “Lady Gaga’s tour shows how major artists can put cities on the Edge of Glory when it comes to visitation and economic activity.

"Her performances in Melbourne and Brisbane sparked exceptional demand, and Sydney is now experiencing the same uplift as fans arrive for her shows at Accor Stadium. We see time and again that when global icons perform in Australia, visitors move, hotels fill and the hospitality sector thrives.”

Airbnb Australia and New Zealand Country Manager Susan Wheeldon said earlier this month that bookings had more than doubled on its platform ahead of the tour.

Airbnb searches for Sydney during the concert dates were up 178 per cent compared to last year.

Fans from as far away as the United Kingdom are among those who have made the pilgrimage to Australia, Airbnb found.

Tourism & Transport Forum (TTF) CEO Margy Osmond said: "Artists like Lady Gaga don’t just sell tickets, they spark movement. Their performances inspire fans to travel, to connect, and to be part of an unforgettable shared experience."

The results follow the latest CommBank Household Spending Insights report highlighting concerts by AC/DC, Oasis and Metallica at Sydney's Accor Stadium as contributing to recreation being the standout spending category during November.

New data from TTF also shows live entertainment continues to drive significant interstate travel.

More than a third (36 per cent) of Australians are crossing state borders each year to experience concerts, sporting matches, and other major events.

“Live events are a crucial part of Australia’s cultural fabric and economy," Ms Osmond said.

"Australians are willing to travel for the moments that matter, and our research shows big events continue to draw people across the country.”

The 25 to 34-year-old age group leads this trend, with over half (51 per cent) saying they travel interstate for events annually, closely followed by 18 to 24-year-olds (46 per cent).

Men are somewhat more likely to travel for events than women, with 39 per cent versus 33 per cent respectively.