The latest Tourism Research Australia data shows NSW is Australia's number one destination for agritourism visitors, nights and expenditure.
In the year ending December 2024, there were 5.3 million trips to NSW involving agritourism, with 13 per cent from overseas, 51 per cent from domestic overnight visitors and 36 per cent from domestic day trip visitors.
There were 4.6 million domestic overnight and day trip agritourism visitors during the period, up 6.7 per cent year-on-year. These visitors stayed 8.4 million nights and spent $3.6 billion, up 1.9 per cent year-on-year.
The top three NSW destinations for domestic travellers were the Hunter Valley, North Coast and South Coast.
The most popular agritourism activities for visitors were visiting wineries (43 per cent), food markets (25 per cent), farms (21 per cent) and breweries or distilleries (17 per cent).
Agritourism has been identified in the NSW Visitor Economy Strategy 2035 as one of the state's key visitor experiences and inherent strengths.
The sector immerses visitors in NSW’s diverse rural landscapes, offering hands-on farm experiences, artisanal food trails and seasonal harvests.
As one of the most seasonally diverse agricultural regions in Australia, NSW provides visitors with year-round opportunities to connect with food, producers and rural communities. Farm-gate trails, local markets and eco-tourism experiences support producers while attracting high-value visitors to rural communities.
By championing these experience opportunities, NSW will differentiate itself globally, attract high-value travellers and drive growth across both regional and metropolitan visitor economies.
View the latest NSW agritourism results here.
