Wellness tourism is one of the fastest-growing segments of the visitor economy, creating new opportunities for destinations, tourism operators and business events across NSW.
On 27-28 August 2026, industry leaders will gather at Crystalbrook Byron for the Wellness Tourism Summit Australia to explore the trends, experiences and partnerships shaping this rapidly growing market.
Proudly supported by Destination NSW through the Business Events NSW Program, the summit will bring together leaders from tourism, wellness and business events to share insights, build connections and explore new opportunities for the sector.
From immersive nature-based experiences and wellness retreats to corporate wellbeing programs, regional NSW is well positioned to meet growing demand for travel that prioritises health, wellbeing and meaningful connection.
We look forward to seeing the conversations and collaborations that help shape the future of wellness tourism in Australia.
Learn more about the Wellness Tourism Summit Australia here.
View session recordings from the 2025 Wellness Tourism Summit here.
State of play: luxury and wellness tourism
Destination NSW has released research that offers valuable insights into the experiences that are influencing tourism demand.
Conducted in partnership with FiftyFive5, the research explores the Australian domestic tourism landscape, including the level of interest and motivation for different travel experiences, including wellness tourism.
The research has been designed to support the NSW tourism industry to make decisions about where demand exists and practical ways to partner with industry providers.
View the State of play: luxury and wellness factsheets here.
