NSW Wine is mobilising behind a new national campaign designed to reconnect consumers with the quality, diversity and relevance of Australian wine for more occasions.

The ‘We make a wine for that’ campaign will launch on 1 August and bring together regions, retailers and producers in a unified effort to activate and share the story of Australian wine in the moments that matter to consumers.

As part of the campaign, wine businesses and organisations can submit events for listing on a national events calendar, which will be promoted to consumers via paid media, social content and PR.

NSW Wine, in partnership with Carriageworks, will host the Winter Cellar Door on 17 August in Sydney. Supported proudly by Destination NSW, the event will showcase more than 100 wines from 20 wineries across the state’s 16 wine regions, giving attendees a chance to discover the depth and diversity of NSW wine without leaving the city.

"Strengthening the domestic market is a priority for our wine businesses and this is a national campaign that we're all excited to get behind," said NSW Wine President Mark Bourne.

"It's so important to keep telling the stories of our wine regions and the people behind our great wines and this August is all about reminding the Australian consumer just how good the wines on their doorstep are."

Wine Australia said the 'We make a wine for that’ campaign aims to provide an opportunity to reach new audiences, increase foot traffic and conversions, and collectively strengthen the profile of Australian wine in the domestic market.

Businesses can submit their event listings here.

Explore the campaign platform and download the free toolkit here.

View the campaign video here.