West, Australia’s newest media and connection platform, will soon launch its newest offering, the West App, a definitive on-the-go guide designed to spark curiosity and make it easy for people to explore new places, flavours, and cultures in their local area.

Built on the belief that local pride, strong communities and thriving businesses grow when people see a suburb, precinct or town with fresh eyes, the West App brings together local-led storytelling with practical tools that turns the question: “what are you doing this weekend?” into a plan.

West founder Dean Boone said the company exists to inspire people to discover what’s right on their doorstep and to make it easy to get out and experience it.

“The West App is where curiosity becomes action. It helps people explore with confidence, connect with others, and build stronger communities through shared experiences.

“Built off our successful The West Journal, we will highlight the travel experience, sense of place food, culture and activities of an area that doesn’t always get the attention it deserves. It’s full of local-knowledge know-how driven by our ambassadors that provides the insights you need to explore with ease.

“We discovered that local businesses don’t have a direct media path to people, communities, and other businesses they’d like to work with. West changes all of that, by delivering a platform to communicate to potential customers with their real stories, experiences, and news.

“There’s nothing else quite like it,” said Boone.

The West App is designed around a simple premise: sparking curiosity in all areas of where we live, so to inspire community connections. It then provides inspiration and information about places, people, food, and culture to try, and then gets people out the door with practical, easy-to-use tools that make trying something new feel exciting, not intimidating.

A new model of media for businesses and organisations

The West App is also built for businesses and organisations that want to connect with local communities in ways traditional media often cannot.

Rather than relying on advertising alone, West offers a new model that enables businesses to tell their own stories through the platform while retaining full editorial control. This creates a more authentic way for local businesses to share who they are, what they stand for, and what they offer, alongside the places, people, and experiences communities care about.

In addition, West’s team of Ambassadors are creating localised content in every region, sharing their favourite spots enabling people to ‘live like a local’.

By bringing local stories and local discovery together in one place, the West App creates a powerful bridge between people looking for something new and businesses ready to welcome them. It is a platform designed to help communities and local enterprise thrive together, connecting local businesses and people like never before.

What you can do in the West App

The West App is the definitive on-the-go guide to:

  • Weekend plans and what’s on in your area
  • Places to explore, guided by authentic local recommendations
  • Interactive maps to help users discover and navigate new experiences
  • Business offers and local intel
  • Stories and recommendations across West’s core pillars of travel, food, and culture
  • Local-led content from West Ambassadors, curated creators sharing favourite spots and insider intel

The app also connects users to the broader West ecosystem, including The West Journal, West Supper Clubs, and community experiences designed to turn discovery into connection.

Join the app wait list here.