NSW’s ‘Humpback Highway’ has welcomed its first cetacean travellers as the 2025 whale watching season officially launches.

From May to November, an estimated 40,000 whales will make the annual migration from Antarctica along the NSW coastline to the South Pacific and back again. Each year, whale watching tourism generates billions in global visitor expenditure and NSW is a premier destination for those eager to catch a glimpse of the giant marine mammals.

From Tweed Heads in the north to Eden in the south, the Humpback Highway offers unforgettable encounters with whales, whether from coastal lookouts or on water-based tours.

Juvenile whales are leading the annual migration, eager to maximise their feeding and mating opportunities, with early sightings in locations including Manly Cove and Jervis Bay.

Tourism Research Australia data shows 38.5 million international and domestic visitors to NSW engaged in nature and outdoor-based activities during their trip in the year ending December 2024.

Nature-based tourism has been identified as a key growth opportunity in the NSW Visitor Economy Strategy Review, with research commissioned by Destination NSW reinforcing its appeal.

Findings from BDA Marketing Planning show that 40 per cent of NSW and interstate residents are seeking coastal and beach experiences, while 31 per cent of international visitors are drawn to destinations offering natural beauty and 22 per cent to natural wonders.

Sydney Princess Cruises Director Colin Thwaites said: “Interest in whale watching has grown exponentially since 2012 when we launched whale watching cruises from Sydney Harbour.

“The magical thing about seeing whales in their natural environment is how they captivate everyone from school groups to families and individuals of all ages. We are finding that international visitor interest is also growing, with significant increases from both Eastern and Western markets.

“NSW is an amazing destination for whale watching cruises, as you don't have to go too far to witness these awe-inspiring animals - you can quickly be out in the open ocean, seeing nature like you've never seen it before.”

Destination NSW has produced a 'Where to see whales on the NSW coast' guide that explores the diverse visitor experiences available to view these gentle giants. View the guide here.