Destination NSW has partnered with research agency FiftyFive5 to develop experience-focused research into the domestic market.

It provides insight into the experiences that appeal to Australian visitors in NSW.

The NSW Visitor Economy Strategy 2035 identifies agritourism as one of the state’s key strengths, connecting visitors with rural life through hands-on farm experiences, produce tastings and seasonal events.

Agritourism immerses visitors in NSW’s diverse rural landscapes, offering hands-on farm experiences, artisanal food trails and seasonal harvests.

As one of the most seasonally diverse agricultural regions in Australia, NSW provides visitors with year-round opportunities to connect with food, producers and rural communities.

Farm-gate trails, local markets and eco-tourism experiences support producers while attracting high-value visitors to rural communities.

The State of Play: agritourism research focuses on experiences including:

  • Meet the maker food/drink tours
  • Wine, beer, liquor or non-alcoholic tasting experiences
  • Tasting trails
  • Agricultural/wine region stays
  • Food and drink events
  • Local cooking schools/classes
  • Aquaculture
  • Farmers markets
  • Farm experiences

View the Agritourism cluster summary here.