Destination NSW has partnered with research agency FiftyFive5 to develop experience-focused research into the domestic market.

It provides insight into the experiences that appeal to Australian visitors in NSW.

The NSW Visitor Economy Strategy 2035 highlights the state’s coastal treasures as being vital to its appeal as a tourism destination.

The State of Play: aquatic and coastal research focuses on experiences including:

  • Beaches
  • Marine life
  • Water-based activities.

View the State of Play: aquatic and coastal cluster summary here.