Destination NSW has partnered with research agency FiftyFive5 to develop experience-focused research into the domestic market.
It provides insight into the experiences that appeal to Australian visitors in NSW.
The NSW Visitor Economy Strategy 2035 identifies arts and cultural experiences as a key strength for the state, positioning NSW as a leading destination for immersive, authentic travel.
From world-class festivals and live performances to state-owned cultural institutions, local galleries and vibrant precincts, these experiences strengthen NSW’s identity, foster community pride and drive economic growth.
By championing arts and culture experiences, NSW will continue to attract high-value travellers and drive growth across both regional and metropolitan visitor economies.
The State of Play: arts and culture research focuses on experiences including:
- Art galleries and contemporary arts
- Museums
- Theatre, concerts or performing arts
- Architecture
- Sites of historical or cultural significance
- Other festivals
View the State of Play: arts and culture cluster summary here.
