Destination NSW has partnered with research agency FiftyFive5 to develop experience-focused research into the domestic market.
It provides insight into the experiences that appeal to Australian visitors in NSW.
The NSW Visitor Economy Strategy 2035 identifies tours and trips via road, trail, rail and sea as key strengths for the state, positioning NSW as a leading destination for immersive, authentic travel.
Championing iconic road trips and experience-led travel routes, including cruising, attracts high-value travellers and drives growth across both regional and metropolitan visitor economies.
The State of Play: journeys research focuses on experiences including:
- Ocean cruising
- River cruising and houseboats
- Rail journey
- Sailing and harbour cruises
- Private charter and superyachts
- Aerial tours
- Private group touring and shared touring
- Walking tours
- Eco tours/eco tourism
View the State of Play: journeys cluster summary here.
