Destination NSW has partnered with research agency FiftyFive5 to develop experience-focused research into the domestic market.
It provides insight into the experiences that appeal to Australian visitors in NSW.
The NSW Visitor Economy Strategy 2035 identifies wellness experiences as key strengths for the state, attracting high-value travellers and driving repeat visitation.
NSW offers diverse landscapes, deep cultural connections and sustainable experiences that promote relaxation, renewal and reconnection with nature.
The State of Play: luxury and wellness research focuses on experiences including:
- Wellness retreats
- Hot springs & forest bathing
- Experience accommodation
- Spa treatments
View the State of Play: luxury and wellness cluster summary here.
