Destination NSW has partnered with research agency FiftyFive5 to develop experience-focused research into the domestic market.

It provides insight into the experiences that appeal to Australian visitors in NSW.

The NSW Visitor Economy Strategy 2035 identifies the state’s natural landscapes – coastlines, outback and ecosystems – as being vital to its appeal as a tourism destination.

The State of Play: outdoor activities research focuses on experiences including:

  • Snow sports
  • Horse riding
  • 4WD & Off-roading
  • Trail running
  • Cycling & road cycling
  • Mountain biking
  • Trekking & camping
  • Hiking & walking
  • Photography
  • Fishing
  • Golf
  • Other adventure/extreme sports

View the State of Play: outdoor activities cluster summary here.