Destination NSW has partnered with research agency FiftyFive5 to develop experience-focused research into the domestic market.
It provides insight into the experiences that appeal to Australian visitors in NSW.
The NSW Visitor Economy Strategy 2035 identifies the state’s natural landscapes – coastlines, outback and ecosystems – as being vital to its appeal as a tourism destination.
The State of Play: outdoor activities research focuses on experiences including:
- Snow sports
- Horse riding
- 4WD & Off-roading
- Trail running
- Cycling & road cycling
- Mountain biking
- Trekking & camping
- Hiking & walking
- Photography
- Fishing
- Golf
- Other adventure/extreme sports
View the State of Play: outdoor activities cluster summary here.


