State of play: social impact tourism

Travel is shifting toward deeper, more meaningful experiences, where visitors seek genuine connections with destinations.

Visitor enjoying underwater ecotourism experience

Ecotreasures, Manly

Destination NSW has partnered with research agency FiftyFive5 to develop experience-focused research into the domestic market.

It provides insight into the experiences that appeal to Australian visitors in NSW.

Travellers interested in social impact tourism immerse themselves in local cultures. They seek to contribute to social causes and promote sustainable practices.

The State of Play: social impact tourism research focuses on experiences including:

Citizen science
Volunteering
Religious heritage or pilgrimages
Religious events/festivals
Exploring ancestry/family history

View the State of Play: social impact tourism cluster summary here.

State of play

Social impact tourism

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