The Australian Trade and Investment Commission (Austrade) has developed The WELCOME Framework to set out easy-to-follow steps that help tourism businesses:

  • Reduce barriers to participation
  • Start their accessible tourism journey.

Accessibility is about making sure all people of all abilities have the tools to enjoy the same products and services as everyone else. Inclusion is about ensuring everyone gets a chance to take part. It is focused on cultural practices and shifting social norms, so that everyone can enjoy themselves while participating

The WELCOME Framework encourages tourism operators to view accessibility and inclusivity as a universal approach to business.

The Framework brings together important aspects for tourism operators to consider in making their products and services more accessible. It guides them in understanding the needs of, and promoting their business to, the accessible tourism community.

The Framework covers:

  • W for Welcome
  • E for Environment
  • L for Links
  • C for Communication
  • O for Operations
  • M for Marketing
  • E for Experience

More information can be found here.