Accredited Visitor Information Centres

16 October 2014

Accredited Visitor Information Centres (AVICs) are recognisable by their branding with the accredited logo.

Only AVICs are able to display the exclusive ‘i’ sign, which serves to guarantee quality service and reliable information. Extensive marketing and promotion of the branding ensures visitors to New South Wales (NSW) recognise AVICs and the values they represent.

Find out more about Accredited Visitor Information Centres in NSW.

About accreditation

Accreditation is a process designed to establish and continually improve industry standards for conducting a tourism business. It aims to assist every AVIC to improve the way it operates to meet the increasing demands of domestic and international consumers and stakeholders.

How accreditation helps you

Accredited Visitor Information CentreAccreditation provides consumers and the industry with an assurance that an AVIC is committed to quality business practice and professionalism. The primary focus is to ensure that standards of service delivery meet and, where possible, exceed the visitors expectations.

The NSW AVIC Network bands together accredited centres that show a commitment to continuous improvement and customer satisfaction, providing all consumers and travellers with an assurance of delivering quality products and services.

AVICs make a significant economic contribution to tourism in NSW, particularly in regional areas, by providing information to visitors that encourages them to stay longer, spend more money, experience more attractions and revisit a region. They also create significant social benefits, as many rely heavily on a volunteer workforce and operate as an important community facility.

AVIC Graphic Standards Guidelines

As the ‘i’ logo is a registered trademark, there are guidelines for its use.  Accredited Visitor Information Centres may use the trademark at any time, for any use, as long as the use is in keeping with the guidelines.

AVIC Graphic Standards Guidelines (PDF 6 MB)

How to become an AVIC

For further information and to receive the appropriate application forms, please contact:

NSW AVIC Program Manager
The Tourism Group
PO Box 401 Samford  4520


Report | A National Perspective on Visitor Information Servicing

This report distils the findings of national and international research, literature and conversations with Accredited Visitor Information Centres (AVICs) and State Tourism Organisations (STOs) on the performance and future of AVICs, and shares success stories from across Australia.

The report sets out clear objectives for effective visitor information servicing. These include:

  • Adopting a customer focused approach
  • Positioning yourself to fish where the fish are
  • Integrating technology with face to face service
  • Embracing visitor servicing
  • Making visitor servicing everyone’s business
  • Engendering an effective network

The report also includes an action matrix for each of the above objectives and 28 case studies of VICs that are considered to be operating successfully. NSW AVICs are highlighted in five of these case studies - Mittagong, Dubbo, Mudgee and Lismore.

The actions matrix will prove useful as a planning framework for the Destination NSW Visitor Services team when devising future strategies for the NSW AVIC network.

A National Perspective on Visitor Information Servicing (PDF 5 MB)

Related pages

Destination NSW research and reports relating to Visitor Information Centres