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Where the NSW visitor economy
Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030
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Visitor Economy Strategy Review
NSW has set an ambitious stretch goal: a $91 billion visitor economy by 2035.
View the report summaryInsights
Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.
Browse InsightsTravel to NSW
Year ending June 2024
VISITORS101.6 million
NIGHTS216.0 million
EXPENDITURE$52.9 billion
Newsroom
The latest visitor economy news, events and findings.
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Marketing campaign
Destination NSW invites visitors to Feel New
The Feel New visitor brand highlights the unique combination of vibrant culture and natural wonder in NSW that leaves an impression on visitors long after their visit ends.
Business support
Get the tools, knowledge and resources your business needs to promote NSW destinations and experiences in Australia and beyond.
View resources here
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Events
We support and participate in a range of events to promote NSW as a premier travel and business event destination.
View eventsConsumer events
Industry events
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Destination NSW