The Australian Tourism Exchange 2026 (ATE26) delivered by Tourism Australia, will be held at the Adelaide Convention Centre from 10 - 14 May 2026.

96 NSW tourism products will be attending the event, showcasing the diverse array of products and experiences NSW has to offer to hundreds of local and international buyers.

New Product Pathway

Destination NSW is supporting NSW businesses to attend the Australian Tourism Exchange (ATE26) delivered by Tourism Australia. The New Product Pathway program, delivered by Destination NSW, will support NSW businesses to attend as new sellers at Australia’s largest B2B travel industry event.

The program will help businesses to build new relationships with global distributors including wholesalers and online travel agents by supporting much of the registration cost for new sellers to attend.

The successful businesses attending ATE for the first time are Better by Bike, Bowral Honey Farm, Cedars Mount View, Chapman Tours, Hotel Marvell, Outback Beds Tours and Sea Kayak Jervis Bay.

Further details about the ATE26 New Product Pathway can be found here.

Aboriginal Trade Event Support

Destination NSW is supporting NSW businesses that provide Aboriginal tours or experiences to attend Australian Tourism Exchange 2026 (ATE26), delivered by Tourism Australia.

The program will help businesses to build new and strengthen existing relationships with global distributors including wholesalers and online travel agents by supporting the full primary ATE26 registration fee and five nights’ accommodation for successful applicants.

The successful businesses attending ATE are Explore Byron Bay Aboriginal Tours, Dreamtime Southern X, Firescreek Winery, Navigate Expeditions, Ngaran Ngaran Culture Awareness, Sand Dune Adventures, Splendour Tailored Tours, Tribal Warrior Aboriginal Corporation and Wajaana Yaam Gumbaynggirr Adventure Tours.

Further details about the ATE26 Aboriginal Trade Event Support program can be found here.

NSW sellers attending ATE26

Simply select the plus icon on the right to see the NSW sellers attending ATE26 from each region.

Sydney and surrounds
Blue Mountains
Central Coast
Hunter Valley
North Coast
Port Stephens
South Coast
Outback
National sellers
All NSW Sellers

Sydney and NSW Commissionable Products

Destination NSW has produced a series of guides to assist our industry partners in selling and promoting Sydney and Regional NSW products.

The guides feature a range of themes such as Accommodation, Tours & Attractions, Food & Drink and Transport, as well as new export-ready products keen to connect with the travel trade. Tailored to a range of international markets, the guides are free and available online.