Business Events NSW is responsible for securing and supporting conferences, incentive programs and corporate events for regional NSW that distribute the benefits of high yield business visitors across the state.
It delivers the Business Events NSW Program to raise awareness and consideration for regional NSW as a premiere business event destination and drive new event sales enquiries directly to our valued stakeholders. We work directly with business event organisers to provide destination, product, experience and supplier information to help influence decision making and drive additional visitation, expenditure, and length of stay for conferences being held in NSW.
These efforts are conducted in partnership with Business Events Sydney, which is responsible for delivering international business event opportunities and strategically significant domestic events for Sydney.
In partnership with our Destination Networks, we also support industry development initiatives to help improve the quality and range of conferencing experiences and their delivery by our key stakeholders in region. We work collaboratively with local operators, councils and local tourism organisations to help increase regional capacity and capability to secure and deliver business events across the state.
There are several ways the visitor economy industry can engage and leverage Destination NSW’s business event activities. Find out more here.