Destination NSW operates social media channels across a variety of platforms, promoting awareness of Sydney and regional NSW destinations, attractions, experiences and key events to consumers in domestic and international markets.

We aim to create communities of highly passionate and loyal followers who want to know and share information about our state.

All content shared on our social media channels is designed to inspire travelers around the world to choose Sydney and NSW as their next travel destination.

Creating great engaging content doesn’t have to be expensive or difficult.

Start to familiarise yourself with the content that is being shared each day on DNSW channels. This will give you a good idea of the type of content we are looking for, the styles we find successful and serve as some inspiration for the creation of your own content.

Destination NSW has created a guide filled with tips and ideas that work really well for social content and are easy to create. Your content is more likely to be shared on our channels if they adhere to these guidelines.

The guide also lists all our social media handles and hashtags for sharing content.

Learn more here.