Delivered by Destination NSW as part of the NSW First Program, this webinar series is presented in partnership with Tourism Tribe.
Webinar 1: Travel trends
How changing travel trends and customer habits in the age of AI are affecting tourism – and how businesses can use AI to better connect with customers.
Watch Webinar 1: Travel trends
Webinar 2: Marketing gains & AI
Using AI tools to save time and improve marketing outcomes; create a marketing and social media plan using ChatGPT.
Watch Webinar 2: Marketing gains & AI
Webinar 3: Smarter backoffice
Easy-to-use technology for small and medium-sized tourism businesses, ways to connect your data, important things to know about online security and apps that save you time.
Watch Webinar 3: Smarter back office
Webinar 4: Content exposure
Make sure your listings on ATDW, Google Business Profile, Bing and key pages on your website all work well together.
Watch Webinar 4: Content exposure
Webinar 5: Social media in the age of AI
Explore the role of social media in the AI environment, and how to update your strategy and optimise your return on investment and effort.
Watch Webinar 5: Social media in the age of AI
Webinar 6: Video Marketing
The benefits of content repurposing, the role of video marketing, video marketing channels, and video production techniques and editing tools.
Watch Webinar 6: Video Marketing
Webinar 7: Search visibility in the AI era
Learn how AI is changing search and what you must optimise right now across your website and Google Business Profile to stay visible to travellers.
Watch Webinar 7: Search visibility in the AI era
Webinar 8: Email marketing for repeat bookings
Understand why email is still one of the highest-converting channels in tourism and how to turn your database into repeat bookings.
Watch Webinar 8: Email marketing for repeat bookings
