EV road trips and the opportunity for visitor economy businesses

With more EV drivers travelling across NSW, access to convenient and reliable charging is becoming an increasingly important part of the visitor journey. For visitor economy businesses, providing EV charging presents an opportunity to attract a growing market of travellers, enhance the visitor experience, encourage longer stays and increased spending, and meet the evolving needs of visitors.

EV charging can help your business

Attract new and high-value visitors by appealing to EV drivers who often plan their journeys around available charging locations.
Enhance the visitor experience by providing a convenient service that makes it easier for travellers to visit and explore your destination.
Encourage visitors to stay longer and spend more while their vehicle charges, creating additional opportunities for purchases and experiences.
Gain a competitive advantage by differentiating your business from others in the region.
Support your sustainability goals and build customer loyalty by demonstrating a commitment to environmentally responsible practices.

As EV adoption continues to grow, the NSW Government is committed to improving access to EV charging infrastructure at key destinations and along major travel routes across the state.

Destination NSW has partnered with Department of Climate Change, Energy, the Environment and Water to identify and showcase EV-friendly road trips in Greater Sydney and regional NSW. The itineraries include the locations of EV chargers along the routes so drivers can enjoy their journey without range anxiety. Highlighting NSW’s stunning natural beauty and vibrant cultural experiences, the campaign aims to educate EV owners and those considering purchasing one about the volume of EV chargers available throughout NSW, while also inspiring drivers to ‘recharge themselves’ on a road trip.

Details of grants and funding opportunities to support installation of EV chargers for visitor economy businesses in NSW can be found here.