The Australian Tourism Exchange (ATE) is Australia’s largest annual travel and tourism business-to-business event. It brings together Australian visitor economy businesses, tourism wholesalers and retailers from around the world to conduct scheduled business appointments and participate in key networking events.
ATE26 will be held at the Adelaide Convention Centre from 10-14 May 2026.
The NSW Aboriginal Introduction to ATE26 will provide an opportunity for Aboriginal businesses to attend and observe the ATE26 in Adelaide/Tarntanya over two days.
The Pathway will included a hosted tour of the ATE26 trade event floor and meetings with key industry stakeholders to learn how trade events and distribution channels can be used to grow their business.
Date: Tuesday 12 May – Thursday 14 May 2026
Location: Adelaide Convention Centre
A maximum of eight places are available for participants in this fully hosted, two-day initiative.
Event objectives
The objective is to build the distribution capability for Aboriginal tourism businesses targeting, or seeking to target, international visitors. Gaining a first-hand understanding of Australia’s largest travel trade event, participants will:
- See ATE26 in progress, including a hosted tour of the event floor and participation in Destination NSW networking events
- Observe a B2B sales appointment between Aboriginal experience provider and international buyers*
- Learn more about the international opportunity for their business from Destination NSW, Tourism Australia and the Australian Tourism Export Council
- Consider international distribution for their experiences, with the aim to grow the number of Aboriginal-owned and operated internationally-ready products in NSW.
Participants in this hosted Destination NSW initiative will not be attending ATE26 as sellers.
Who can apply?
The NSW Aboriginal Introduction to ATE26 will suit Aboriginal tourism businesses targeting, or seeking to target, international visitors, including accommodation providers, tour and activity providers, and visitor attractions including museums, galleries, wineries, distilleries, breweries and farm gates.
What is included?
Participation in this initiative is free of charge. The participation package includes:
- One attendee per participating business
- Return flight from your nearest NSW airport (via Sydney if required) to Adelaide (economy class)
- Two nights' accommodation from 12 - 14 May 2026
- A Day Pass to ATE26 on Wednesday 13 May and Thursday 14 May. Day Pass holders will be hosted at all times and are not permitted to attend sales appointments for their business during the event.
- A schedule of meetings with key industry stakeholders throughout the event, including Discover Aboriginal Experiences, Australian Tourism Export Council (ATEC), Tourism Australia and the Destination NSW Country Managers. Program schedule to be confirmed.
- Attendance at the Destination NSW-hosted networking events per the schedule.
The participation package excludes the following:
- Meals and beverages not outlined in the program
- Access to equipment such as internet, email, printers, scanners, photocopiers and stationery
- Transport and transfers not detailed in the program
- Parking expenses
- Travel insurance
- Other personal incidentals
Key dates
- NSW Aboriginal Introduction to ATE26: Tuesday 12 May – Thursday 14 May 2026, Adelaide / Tarntanya
- Applications open: Monday 16 March 2026
- Applications close: 5pm AEST, Tuesday 31 March 2026
How to apply
Click here to complete the application form.
View the terms and conditions here.