The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database, connecting tourism businesses and events with visitors through a network of leading tourism websites, including VisitNSW.com and Sydney.com.
Whether you're new to ATDW or looking to get more value from your existing profile, these webinars provide practical guidance to help you attract more visitors and strengthen your online presence.
Learn about:
- The benefits of having an ATDW profile
- How to optimise your listing to improve visibility
- Tips for creating compelling descriptions, images, deals and offers
Introduction to ATDW
16 September 2026 10:00 – 10:45
Learn how ATDW helps tourism businesses promote their products, services and experiences to potential visitors. This webinar will cover profile setup, and how your business information can be distributed across national, state and local tourism platforms.
ATDW Masterclass
11 November 2026 10:00 – 10:45
Take your ATDW profile to the next level in this hands-on session. Learn how to optimise your content with keyword-rich descriptions, compelling imagery, deals and offers, and other techniques that can increase your visibility and help your business stand out online.
Eligibility
ATDW profiles are available to eligible NSW tourism businesses and events.
To be eligible, tourism products must be located in, or operate within, NSW and meet ATDW’s content and quality requirements. Tourism businesses must operate from a physical location or deliver an in-person visitor experience. Online-only businesses are not eligible.
This webinar series is delivered by Destination NSW in partnership with ATDW as part of the NSW First Program, designed to assist visitor economy businesses to develop, promote and sell world-class visitor experiences.