About the program
The fully funded Digital Skills Future Ready initiative includes eight webinars, and limited places for a one hour coaching session for eligible businesses.
Businesses can sign up for any number of these webinars. Those that have attended a Digital Skills Future Ready webinar live can also apply for a free coaching session to assist them to further build their digital skills. Selection criteria applies.
Digital Skills Future Ready is delivered in partnership between Destination NSW and Tourism Tribe, as part of the NSW First Program.
Objective
The webinar series and coaching sessions will support businesses from across Sydney and NSW to upskill in the areas of digital marketing, AI and tourism technology.
What’s included
Webinars Series 1:
| Date | Topic | Description |
|---|---|---|
| Tuesday 16 September 10:00 – 11:00 am | Travel Trends | Trending travel and changing consumer behaviours in the AI revolution, and how tourism businesses can harness AI for improved customer engagement |
| Thursday 18 September 10:00 – 11:00 am | Marketing Gains & AI | Using AI tools to save time and improve marketing outcomes; create a marketing and social media plan using ChatGPT |
| Wednesday 24 September 10:00 – 11:00 am | Smarter Back Office | Easy-to-use technology for small and medium-sized tourism businesses, ways to connect your data, important things to know about online security, and apps that save you time. |
| Friday 26 September 10:00 – 11:00 am | Content Exposure | Optimise your 3rd party listings: ATDW, Google Business Profile, Bing Profile, Website key pages to work in unison with listings. |
Webinar Series 2 will cover an additional four topics and be held in early 2026.
Selection Criteria
The webinar series is suitable for:
- Visitor economy businesses operating in NSW, including accommodation, tours and activities, restaurants and visitor attractions including wineries, distilleries, breweries and farm gates
- Visitor Information Centre staff member
- Council staff member
- Destination Network staff member
Coaching places will open for registration at the conclusion of the webinar series, and sessions will be booked on a ‘first in best dressed’ basis.
To be eligible for coaching you must:
- Have attended one or more of the Digital Skills Future Ready webinars live
- Be an Australian registered business with applicable taxes paid in Australia
- Be a NSW-based tourism supplier (e.g., accommodation, attraction, tour/activity provider, or tourism transport)
- Have a business website and an active ATDW listing under the tour, attraction, accommodation or hire categories
Businesses who have a place in the Digital Skills Foundations initiative, will not be eligible for coaching.
Destination NSW reserves the right to allocate coaching sessions based on location, experience type and business readiness. A waitlist may be implemented should eligible applications exceed the available places.
How to register
Webinars:
Complete the online registration form selecting the webinars you wish to join.
Coaching:
Applications for coaching will open after the first four webinars have been delivered.
Terms and Conditions
- Applicant businesses agree to have their details shared between Destination NSW, Digital Coaching International Pty Ltd trading as Tourism Tribe and the Destination Networks.
- Applicants must register for the webinars using the email address they intend to use for any coaching.
- Applicants that do not provide all required information will not be considered for a one-hour coaching session.
- Applicants that do not book their coaching session by Friday 17 October 2025 will forfeit their place to a waitlisted business (if any).
Destination NSW Terms and Conditions
Applicants must also agree to the Terms and Conditions of Tourism Tribe, including but not limited to:
Program Data
- Data collected in the delivery of your program could be shared with Destination NSW who has contracted Tourism Tribe to deliver the program on their behalf.
Coaching
- Applications for coaching must be made using the link provided by Destination NSW.
- Coaching must be booked via the booking form on TourismTribe.com unless stated otherwise.
- Rescheduling: A coaching session may be rescheduled two times and after that it will be deemed forfeited. Rescheduling must be done using the Calendly link. If a session must be rescheduled, at least 24 hours notice needs to be given or else it will be deemed forfeited.
- Coaching sessions need to be claimed prior to 30 January 2026.