About

The Australian Tourism Exchange (ATE) is Australia’s largest annual travel and tourism business-to-business event.

ATE brings together Australian visitor economy businesses, tourism wholesalers and retailers from around the world to conduct scheduled business appointments and participate in key networking events.

It also provides international buyers with the opportunity to experience Australia’s visitor economy offerings first-hand through pre- and post-event familiarisations.

ATE26 will be held at the Adelaide Convention Centre from 10-14 May 2026.

ATE 2026

Destination NSW will be supporting seven NSW businesses to attend ATE26 through the New Product Pathway program and up to ten NSW businesses that feature Aboriginal experiences or tours through the Aboriginal Trade Event Support.

These initiatives will assist a total of up to 17 NSW businesses to attend as sellers at Australia’s largest B2B travel industry event.

Read more about ATE26 here.