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Tourism Australia will host the annual Destination Australia conference in Sydney on Wednesday 13 March 2024 at the International Convention & Exhibition Centre (ICC) Sydney.

The event, themed ‘The next chapter for sustainable growth,' will be an opportunity to come together and focus on the future of Australian tourism - in the year we hope we will exceed 2019 levels of visitation and spend.

As we reach this milestone, not only can we stop using pre COVID figures as a reference point, we can evolve the conversation around what the sustainable growth of Australian tourism looks like, as we enter the next phase for our industry.

Industry leaders and topic experts will share evolving trends, and talk about key areas of focus, including aviation, distribution & AI, emerging sectors, marketing, accessibility & inclusion, and of course - what telling Australia’s story entails.

As always there is lots of opportunity, but there are also challenges from a hyper competitive international landscape with evolving consumer preferences.

We look forward to seeing you there!


Date: Wednesday, 13 March 2024

Venue: International Convention Centre Sydney (ICC Sydney)

Registration: 8:30am - 9:30am

Conference: 9:30am - 5:30pm 

Networking event: 5:30pm - 8:00pm


*Delegates unable to attend in person can register to attend virtually.

The full day conference will be followed by an industry networking function. Further information on the program and registration will be released closer to the event.

Learn more