Destination NSW is seeking news and content from visitor economy stakeholders to help spread the word about the many reasons to visit NSW.

Tell us about the new experiences your business, organisation or destination is offering that will wow visitors to your region - anything from nature-based activities to luxury stays, seasonal attractions, foodie finds or local favourites.

This is a great opportunity to gain exposure among key media contacts, both domestically and internationally.

The PR team will use this information to create captivating media pitches, input into inspiring content on the Destination NSW Media Centre and to support planning of potential media familiarisations and media hosting opportunities.

If you would like to submit a story, news, press release or information about a new product to the Destination NSW PR team, please make a copy of this template, input the relevant details and send a link for the updated document to

Please note: While the team endeavours to capture a range of new products from across NSW, unfortunately not all can be featured and included in activity. However, information shared is saved on file for PR use.

For more information, visit the Consumer Marketing page here.


Templates for submission

  • Make a copy of the template (Click: File > Make a Copy > Entire Document)
  • Input all the relevant information in the table
  • Send the updated document via link to (Click: Share > Get Link > Change to anyone with link can be an Editor)

What should be included

  • 100-150 words that summarise the new product or offering, highlighting why it is unique and any key features
  • Call to action for consumers (eg “bookings are available online now”)
  • Website link to product
  • Social media handle/s

Additional information

  • Relevant media release or media materials as a link
  • Accompanying imagery and logo

Submission criteria

  • New, ie opened/introduced within the last six months
  • Include all relevant information/have all fields within the templates filled out
  • Do not include branded campaigns, discounts or offers from existing tourism products